Samuel Vergara Email & Phone Number

Jerez, Al, Es

Jerez De La Frontera

Colombia

Commercial Manager. Member of the management committee. Reporting to the General Manager. Responsible for commercial operation (Sales and Trade Marketing) of the affiliate, leading the commercial strategy execution, guaranteeing the achievement of profitability objectives by brand and channel as well as the proper execution of the Sales and Trade Marketing investment budget. Responsible for the business model implementation, leading long term commercial relationships. Achievements:Increase of volumen sales from 89k to 190k 9Lt cases in a 8 year period. CAGR +10%Increase 4% of SOV during FY2014Development of a new sales channel (Direct Sales), a project that was selected among the best 5 ideas, within an innovation program conducted by PR Group world wide. Reestructure Route To Market scheme, developing alliances with leading distributors in each key region renegotiating commercial terms improving profitability in 2% of sales value. Optimize level of stock and cash collection reducing operational fixed costs in 30%.

Colombia

Trade Marketing Manager. Member of the management committee. Roporting to the General Manager. Responsible for the creation of the Trade Marketing department, leading the channel strategy of the company. Achievement:Establish a high performance team specialized by channel, leading the Trade Marketing strategy aligning in the POS the strategic vision of sales and marketing. Establish a commercial scorecard with defined KPI to follow distributors performance, increasing numerical distribution in +60%.Design a mentor programm for barmen increasing Chivas Regal consumption in +80% in selected key on trade venues, accomplishing a company recognition as the best on trade practice during the sales world convention.

Colombia

Reporting to the General Manager.Responsible for the definition of sales objectives by customer and sales team unit.Follow up of monthly sales statistics and results. In charge of a training program addressed to TAX and fiscal authorities to teach how to identify counterfeit and contraband. Achievements:Launch of Etchart Argentinian wine brand, reaching leadership in this category.

Colombia