Samuel V. W. Email & Phone Number

• Translate larger company strategies into specific marketing website tactics, then design the collaborative projects and support through process to implementation.
• Perform quantitative and qualitative market research through conversion optimization, surveys, focus groups, and user recordings
• Design and optimize pricing and packaging strategies to improve customer care and our bottom line
• Present on findings and insights
• Train teams and individuals on conversion optimization
• Coordinate location, timing, and audience segmentation of marketing messages on Ancestry website and across channels

• Coordinate training, implementation, and use of testing tools for over 200 tests while managing custom infrastructure and its documentation.
• Manage testing technology tools, custom builds, maintenance, and documentation
• Train and support direct reports on testing tools and coordination between departments
• Utilize standard office software to manage project intake and execution by deadline for me and my team
• Define and utilize attributes for audience segmenting
• Facilitate and write documentation for custom tools, processes, and best practices

• Setup, designed, and executed over 400 A/B, multivariate, or AI tests across Ancestry web properties.
• Utilize testing tools available to hack Ancestry website into potential experiences for testing
• Quickly build unique & creative views, pages, and function on Ancestry website
• Work with analysts to define and upkeep data warehouse pipeline
• Build custom tools to improve consumer test setup efficiency and accuracy
• Coordinate and define audience segments

• Large period of my life executing various marketing tactics as part of over 100 projects across various organizations and classes while finishing my bachelors.
• Build dynamic business cost and revenue projections
• Setup Customer Acquisition Cost to revenue models that automatically provide direction based on latest results
• Designed logos, websites, print & digital ads, and small book and pamphlet layouts
• Built custom websites
• Heavily modified existing websites

Orem, UT

• Temporary position to update process for training faculty and coordinating with web development to keep content updated indefinitely.
• Built model & program for notifying members of department when content was needed and how to frame it to provide for PR and web use
• Followed web development standard to build easy-navigation infrastructure
• Occasionally built helpful graphics

Orem, UT

• Designed website, prepared and published web content, created page templates and site structure for use by others, and setup training for continued use.
• Mold site outline within provided web architecture (continued support from UVU web development)
• Content design and structure
• Translate department head's vision to practical to-dos
• Built custom PHP, JS, and CSS to execute vision on website
• Color corrected and touched-up photos

• Research market and competitors to identify next-step strategies while facilitating relationship with SEO.com to implement SEM tactics.
• Market Online research into key terms and online behavior
• Competitive Intelligence research
• Coordinated recommendations and measurement between SEO.com and our developers.
• Collaborated with in-house designers to support new material and layout for web developers.

• Perform market research, collaborate with creative team, and develop marketing strategies to maximize ROI. Implement some tactics from strategies such as trade show setup and landing page optimization.
• Designed full marketing strategy with timeline targeting ideal segments with several different channels with built-in ROIs
• Built supporting material such as case studies for sales team
• First application of Landing Page Optimization
• "Your mom uses billboards." billboard copy. My only copy contribution at OrangeSoda because Catrina was (and still is) a much better copywriter than I am

• Acquire and fulfill house-painting sales in the Salt Lake City Sugarhouse area. Perform and/or manage: recruitment, marketing, sales, contractors, painters, finances, and human resources for my branch.
• Managed door to door salesman generating leads
• Closed leads set up by door-to-door salesmen
• Trained and managed painters
• Generated $17k+ revenue in a single summer
• Built first automated and portable paint-job estimator

• Consulted on and built needed designs and online property changes for the Alumni Department.
• Photoshop
• Illustrator
• Need to get through school
• File management

Master Of Business Administration - Mba

Master Of Business Administration - Mba

Bachelor Of Science In Marketing With A Minor In Business Management, Business, Management, Marketing, And Related Support Services