Samuel V. W. Email & Phone Number

Translate larger company strategies into specific marketing website tactics, then design the collaborative projects and support through process to implementation.• Perform quantitative and qualitative market research through conversion optimization, surveys, focus groups, and user recordings• Design and optimize pricing and packaging strategies to improve customer care and our bottom line • Present on findings and insights• Train teams and individuals on conversion optimization• Coordinate location, timing, and audience segmentation of marketing messages on Ancestry website and across channels• Propose ideas for products and features to improve our offerings and ways we can research effectiveness before devoting precious resources to development• Assess competitor behavior through online custom tools and factor behavior into our timelines • Review and understand data source value and accuracy, published analysis, and ongoing dashboards for performance• Implement and assess AI tools for perpetual integration into our code and processes

Coordinate training, implementation, and use of testing tools for over 200 tests while managing custom infrastructure and its documentation.• Manage testing technology tools, custom builds, maintenance, and documentation• Train and support direct reports on testing tools and coordination between departments• Utilize standard office software to manage project intake and execution by deadline for me and my team• Define and utilize attributes for audience segmenting• Facilitate and write documentation for custom tools, processes, and best practices

Setup, designed, and executed over 400 A/B, multivariate, or AI tests across Ancestry web properties. • Utilize testing tools available to hack Ancestry website into potential experiences for testing• Quickly build unique & creative views, pages, and function on Ancestry website• Work with analysts to define and upkeep data warehouse pipeline• Build custom tools to improve consumer test setup efficiency and accuracy• Coordinate and define audience segments• Extensive documentation of custom tools and processes• In depth analysis of spectrum of testing tools• Collaborate with various development teams to quickly implement functions for testing

Large period of my life executing various marketing tactics as part of over 100 projects across various organizations and classes while finishing my bachelors.• Build dynamic business cost and revenue projections• Setup Customer Acquisition Cost to revenue models that automatically provide direction based on latest results• Designed logos, websites, print & digital ads, and small book and pamphlet layouts • Built custom websites• Heavily modified existing websites• Performed custom market research using surveys, focus groups, and interviews• Rigorously reviewed published market research for applicable insights and projection building.• Coordinated work with in-house teams and other contractors

Orem, Ut

Temporary position to update process for training faculty and coordinating with web development to keep content updated indefinitely.• Built model & program for notifying members of department when content was needed and how to frame it to provide for PR and web use• Followed web development standard to build easy-navigation infrastructure• Occasionally built helpful graphics

Orem, Ut

Designed website, prepared and published web content, created page templates and site structure for use by others, and setup training for continued use.• Mold site outline within provided web architecture (continued support from UVU web development)• Content design and structure• Translate department head's vision to practical to-dos• Built custom PHP, JS, and CSS to execute vision on website• Color corrected and touched-up photos• Utilized UVU brand manual extensively

Research market and competitors to identify next-step strategies while facilitating relationship with SEO.com to implement SEM tactics. • Market Online research into key terms and online behavior• Competitive Intelligence research• Coordinated recommendations and measurement between SEO.com and our developers.• Collaborated with in-house designers to support new material and layout for web developers.

Perform market research, collaborate with creative team, and develop marketing strategies to maximize ROI. Implement some tactics from strategies such as trade show setup and landing page optimization.• Designed full marketing strategy with timeline targeting ideal segments with several different channels with built-in ROIs• Built supporting material such as case studies for sales team • First application of Landing Page Optimization• "Your mom uses billboards." billboard copy. My only copy contribution at OrangeSoda because Catrina was (and still is) a much better copywriter than I am

Acquire and fulfill house-painting sales in the Salt Lake City Sugarhouse area. Perform and/or manage: recruitment, marketing, sales, contractors, painters, finances, and human resources for my branch.• Managed door to door salesman generating leads• Closed leads set up by door-to-door salesmen• Trained and managed painters• Generated $17k+ revenue in a single summer• Built first automated and portable paint-job estimator• Wrote copy to recruit lead generators

Consulted on and built needed designs and online property changes for the Alumni Department.• Photoshop• Illustrator• Need to get through school• File management

Master Of Business Administration - Mba

Master Of Business Administration - Mba

Bachelor Of Science In Marketing With A Minor In Business Management, Business, Management, Marketing, And Related Support Services