Samuel Cheney is a British Creative Director and the Founder of New Order, a full-service creative agency that provides visionary brands with everything they need to express themselves to the world.Samuel’s approach developed in the early years of his career, during which he held senior in-house roles within both globally recognised luxury brands such as Diptyque and industry-defining start-ups like the original men’s beauty store, Beast. From these experiences and his Master of Business Administration in Luxury Brand Management emerged an intense fascination towards the nuances of the luxury strategy and how they can be applied to contemporary brands.Samuel’s creative style plays with both utility in design and the superfluity inherent within luxury. Form and functionality are combined with a sense of magic to create truly unforgettable brand experiences that are relevant and enduring.In 2020, New Order was created to help founders realise their vision through strategy, brand and creative direction. Instrumental to this work were the creative teams Samuel built around his clients, catalysing the creation of New Order’s multi-disciplinary team and its transformation into a full-service creative agency. Today, Samuel works between London and Los Angeles, leading projects that span full brand strategy and the creation of identity systems, physical and digital product design, image making, advertising and beyond.To get in touch, hello@weareneworder.com