• Founding executive team member.• Develop sponsorships and co-marketing opportunities with partners.• Work with industry thought leaders to expand public relations.• Develop and execute on full company rebranding effort including platform shifts, GA4 transition, new customer funnel development, ICP research, brand study, design language updates, and more.• Increased customer retention by reactivating dormant consumers through retention campaigns.• Oversee development and execution of organic and paid marketing campaigns to drive month-over-month increases of 105% in sales, 200% in customer engagement, and 115% in organic traffic.• Develop overall marketing and support strategy and implementation across 2 departments.• Develop and execute on strategies to incorporate PR and media to enhance brand further and build market share.• Oversee account budgets, internal billings, and monthly P&L to achieve financial goals.• Develop and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.• Support business development efforts and coordinate with the marketing team on special campaigns.• Manage a 2-member marketing team comprised of fully distributed Content and Product Marketing Managers.• Manage a 5-member fully distributed support team.

- Plan, develop, and execute a multi-channel marketing program that increases cross/upsells and retention/engagement among customers. - Nurture customers through the new Owl Labs community; providing a space for customers to connect with each other and share learnings/experiences they have in remote work. - Measure and iterate on campaigns.- Develop and iterate on referral/advocacy program. - Develop and execute on content that educates customers on new features. - Develop and execute on global reviews strategy.

As the Head of Marketing, I am responsible for end to end funnel development and testing, content marketing, as well as marketing support for events like CMX Summit. Through organic channels, I've increased 100% sales growth MoM, increased conversion rates, increased readership of the blog, developed and executed multiple Go-To-Market strategies and lead the website and brand redesign efforts.

As a Senior Marketing Manager, I have developed and executed successful campaigns for a variety of products and features. I design and implement scalable video marketing strategies for publishers, such as Snapchat and Facebook which includes all aspects of business, technical, and creative integration as well as significant project and program management. Through testing, I help define organizational level publisher tenets that are used in marketing campaigns for other teams and work with internal and external stakeholders in the development of new marketing channels.

Responsible for the creation, maintenance and fine tuning of customer acquisition channels for Moz Products. Accelerate awareness of Moz products, services and feature launches. Drive acquisition and adoption of Moz products and service through data-driven campaign strategy development and management. Working with Product Marketing Managers, I build and manage marketing campaigns featuring new features for Moz products as they are launched to drive awareness, acquisition and adoption among prospective and target customers. I work closely with teams who execute marketing programs across email, SEO, social media, webinars, paid search and other channels. To measure success I help develop, implement and measure KPI's for campaigns and use this data along with A/B testing to optimize campaigns.

I'm here to help spread the word about Moz and TAGFEE through beautiful, fun and informative documentation that teaches and empowers people to be better Mozzers and Marketers. - Work with other teams within Moz to develop and deliver best in class support and education for Moz and marketing.- Helped research, build and pilot our new Moz Academy workshop program. This included course materials, a landing page and conducting workshops. - Foster a TAGFEE environment and experience for our customer through video, image and written content. I'm passionate about three things: telling a story, educating and human interaction.

Support for the Moz suite of tools and community.- Regularly exceeded company requirements and standards for ticket resolution volume, response time and customer happiness (goal 90%, actual 95%)- Developed and managed Moz Local support, QA and bug prioritization collaboratively with Moz Local engineering- Managed Zendesk tagging and reporting infrastructure

AdWords certified AM managing all levels of client relationship once in the Trada Marketplace to ensure client satisfaction through engagement, development and execution of online marketing strategy and achieving set goals. - Increase growth organically through up-selling existing campaigns and new campaign creation. - Aided direction of platform development through interdepartmental meetings. - Manage average book size of $250k+.- Experience working with SMB's, agencies and larger corporations.

Develop strategies to attract new clients and grow existing customer base, resolve complex customer issues, build and retain ongoing relationships with clients, actively participate in branch team meetings, identify larger business opportunities and work with partners to close deals, demonstrate expertise with all business policies and procedures and maintain daily operations of branch by managing supply levels

Worked with customers to resolve issues, assisted with supervisor duties, managed front lanes, trained new em-ployees and managers in utilization of store systems, aided the interview process for new hires, worked with su-pervisor on scheduling issues and organized and lead portions of department meetings.

Maintained service standards at front of store, resolved customer issues, supervised register operations, assisted with selecting and developing Service Associates, served as a Manager on Duty