Samuel Workman Email & Phone Number

Tallahassee, Florida, Us

Cumming, Georgia, Us

Marietta, Ga, Us

- Continuously directed lead generation campaigns to bring in workable deals for sales team to handle, resulting in over 30% efficiency and more than 40 appointments on average monthly.- Worked with disposition team to market property assets to potential investors. Utilized humor, statistics, market trends, and industry best practices to increase profit margins on properties by 61%.- Contributed to 46% revenue increase through improved marketing strategies.- Established and managed KPI reporting, diversifying efforts to make greatest impact in lead generation.- Managed up to four contracted employees plus maintained profitable marketing relationships.- Created marketing campaigns and collateral for direct mail, e-mail, social media, professional website, and telephone marketing.- Helped company leadership maintain integrity in partnerships and with clients.

Marietta, Ga, Us

Atlanta, Georgia, Us

- Initiated and managed projects to improve employment branding direction, including cultivating voice and tone of recruitment efforts and refreshing career website with updated imagery and content.- Consulted newly formed DE&I team in best practices to engage employees and customers in community initiatives and led marketing efforts on social media and internally.- Aligned internal learning programs to ensure continuity of brand throughout orientation and continued learning opportunities for employees.- Continuously researched competitors to ensure the company was abreast with best practices and innovative concepts.- Developed editorial calendar encompassing videos, blogs, web, and in-store content and oversaw execution.- Worked with the creative team (print, digital, video, photo) to ensure brand consistency.

Philadelphia, Pa, Us

- Managed operational direction for 7 retail stores in a territory, a combination of corporate owned and branded partner, to ensure compliance with expected company rules and regulations.- Increased compliance metrics on operational KPIs by 7.8% YoY in 2020.- Created and developed program to “cross pollinate” best-practices across market by pairing up stores and encouraging proactive accountability and idea germination.- Helped maintain and increase sales metrics by encouraging responsible operational standards across a variety of disciplines, including employee training, merchandising awareness, and marketing standards.- Helped open 3 new stores in territory and trained and supported new teams in learning operational guidelines and sales metrics.- Maintained morale, health, and employee awareness for territory teams through pandemic in a diverse retail environment.

Philadelphia, Pa, Us

- Supported efforts of multiple sales channels including building and producing collateral, communicating updated promotions, and developing and sharing best practices. Efforts helped increase regional sales by 6.5% YoY 2015 – 2016 and 8% YoY 2016 – 2017.- Managed all marketing efforts for the building and relocation of more than 20 stores, including creating, organizing, and optimizing methodology and best practices for producing all required materials and efforts.- Instructed and trained sales staff regularly in new promotions, efforts of improvement within the company, and future policy changes, presenting to up to 80 people at a time.- Managed and coordinated all University Back to School efforts, annually consisting of more than 90 events, hyperlocal marketing tactics to 15 publications plus online advertising, creation of 33 unique collateral pieces, and sales sweeps to 21 unique institutions reaching nearly 500,000 potential customers resulting in 8% increase over prior year in 2017 and significant increases since.- Monitored and quantified all regional sports sponsorships to verify that the value to the company is commensurate with investment.- Negotiated and executes local sponsorship opportunities with the intent to improve local perception, provide service to the community, and increase company awareness.- Provided analytics and insight into competitor initiatives to management so that they could determine competitive response.

Salt Lake City, Ut, Us

- Initiated and managed projects to ensure that marketing collateral, public relations and social media efforts, and electronic and traditional mail communications were effective and met deadlines and improved project fulfillment by an average of 2 weeks per project.- Directed referral marketing efforts to maximize participation by enrollees, students, and alumni – increasing involvement by 58.5% over final two months of employment.- Created surveys based on psychographics, preferences, individual needs, and other criteria to determine audience behaviors.- Analyzed data with an eye toward process improvement, new program possibilities, and increasing matriculation and student satisfaction.

Sun Prairie, Wi, Us

- Promoted benefits of cooperative membership to independent business owners, developed marketing plans and recommended courses of action designed to increase revenue. - Increased and developed business in Southwest region of US, managed and nurtured member pharmacy accounts with purchasing at $3.5M per month. - Developed marketing strategies, analyzed effectiveness of revenue generating plans and communicated with small business owners via phone and email. - Increased pharmacy membership in the cooperative that resulted in $4.85M in new business.

Phoenix, Az, Us

- Researched consumer behavior patterns, analyzed statistical data to identify market growth potential and trends, developed guidelines for improvement and implemented marketing strategies for satellite business locations. - Communicated with staff members, managers and other members of marketing team, analyzed reports and P&L statements, recommended courses of action, created and delivered marketing materials in support of marketing plan. - Increased market share in the storage industry in 15 states with gross budgeted income of $250M+ by employing strategic combinations of advertising and marketing.

Laval, Québec, Ca

- Cultivated customer relations, executed marketing strategy, reduced waste and lowered theft loss. - Scheduled employee coverage of store, oversaw customer service, ordered stock, verified effectiveness of advertising strategies and both reviewed and analyzed income generating programs. - Improved net income by 35%, handled $500K annual budget, supervised staff of up to 15, developed and promoted employees to leadership roles and recommended additional products and services to be provided by retail operation.

• Analyzed trend reports for sales force, customer service and scheduling. - Created trend reports, communicated with customers and employees and directed distribution operations team. - Managed warehouse with $2M in products, $10M in annual revenue, $250K annual budget, supervised six employees, scheduled deliveries, prevented accidents and improved efficiency in storage and delivery system. - Identified and acquired $40K in new business.

- Recruited sales force, created, performed and adjusted sales training and developed team leadership. - Created and placed advertisements, attracted job applicants, attended trade shows, trained new employees and created marketing strategy. - Budgeted for recruiting agenda, doubled company revenue and determined advertising direction. - Created human resources function of company and assisted in increasing sales force by 125%.

Naperville, Illinois, Us

Researched for potential candidates, filled positions and vacancies at various companies in the accounting, IT and engineering industries.

Dublin, Oh, Us

- Improved efficiency in distribution process and quality control. - Researched inventory discrepancies, processed error reports, created and communicated trend reports. - Performed inventory maintenance in 120K square foot warehouse, organized and implemented physical inventory process and recommended functional changes to improve production efficiency.

Bachelor Of Science, Business/Marketing

Pre-Business

Diploma, General