Samuel Diaz

Samuel Diaz Email and Phone Number

Account Strategist @ Google
Toronto, ON, CA
Samuel Diaz's Location
Toronto, Ontario, Canada, Canada
Samuel Diaz's Contact Details

Samuel Diaz personal email

n/a
About Samuel Diaz

Performance Marketing Professional in Toronto, Canada

Samuel Diaz's Current Company Details
Google

Google

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Account Strategist
Toronto, ON, CA
Website:
goo.gle/3DLEokh
Employees:
315106
Samuel Diaz Work Experience Details
  • Google
    Account Strategist
    Google
    Toronto, On, Ca
  • Tiktok
    Sr. Client Solutions Manager, Technology
    Tiktok Jan 2024 - Present
    Toronto, Ontario, Canada
  • Tiktok
    Client Solutions Manager, Growth & Ecommerce
    Tiktok Nov 2021 - Jan 2024
    Toronto, Ontario, Canada
    - Manage and grow post-sale client relationships with advertisers of all sizes- Coordinate with internal XFN teams to ensure successful campaign execution- Monitor and analyze campaigns, proactively initiating improvements to drive better results- Collaborate with the solutions engineering team to troubleshoot technical issues- Analyze campaign data, providing clients with actionable insights to improve performance- Share marketplace feedback to inform advertising strategy and product development- Support the sales team with pre-sale research and pitches- Conduct business reviews, fostering long-term strategic relationships - Manage custom programs and working with internal teams for seamless execution- Lead product update discussions, advising clients on new products and strategies for optimal campaign performance.- Serve as an performance expert consultant, both externally and internally
  • Pinterest
    Account Manager, E-Commerce
    Pinterest Apr 2019 - Oct 2021
    Toronto, Ontario, Canada
    - Partnered with top Canadian performance advertisers to provide tailored solutions andaddress business challenges- Built and nurtured relationships with partners, proactively managing campaignperformance, optimizations, and opportunities- Liaised between partners and internal XFN teams to ensure client objectives were met- Transformed data into actionable insights and compelling stories, helping partners achievetheir business goals- Led media strategy conversations, advising on products, targeting, bidding models,creative, and measurement best practices- Actively engaged in client meetings, presenting solutions clearly and managing objectionsprofessionally- Identified cross-sell and upsell opportunities to help exceed revenue targets- Established best practices and created blueprint material for other Account Managers toleverage
  • Newbase - Connected Marketing
    Sr. Campaign & Analytics Manager
    Newbase - Connected Marketing Aug 2016 - Sep 2018
    Toronto, Canada Area
    - Campaign management for a diverse portfolio with LATAM specialization - Setting up, launching, and optimizing programmatic display, video, native, and social media campaigns - Working closely with sales/accounts team to ensure goals are achieved and expectations are met- Consulting directly with advertisers, publishers, and platform support to achieve campaign success- QA and manage the technical aspects including tagging, website performance, and creative assets - Running SQL queries against the DSP database to gather data used to develop deeper insights- Providing regular, mid campaign, and post campaign reports with in-depth audience insights- Composing and presenting PowerPoint reports, providing future campaign recommendations and educating on new technologies- Training and coaching new team members
  • Jumbleberry
    Affiliate Campaign Manager
    Jumbleberry Feb 2016 - Jul 2016
    Toronto, Canada Area
    - Align with Account Managers to set campaign objectives and targets - Gather assets required to build and launch campaign - Coordinate with client and/or their tech team to setup campaigns for launch- Conduct rigorous QA testing on the campaign for technical functionality, copy, marketing, and compliance - Communicate launch date and timelines with Affiliate Management team providing adequate preparation time- Provide internal and external campaign stakeholders with conversion optimization insights and suggestions - Monitor, troubleshoot, and quickly correct issues affecting campaign performance: choke points, tracking, data discrepancies, etc. - Provide Affiliate Management team with support and suggestions on affiliate traffic quality- Analyze and review KPI's and metrics to ensure we are maximizing our clients ROAS - Collaborate with team on implementing winning solutions, blueprints and best practices- Generate and review subscription retention data to ensure affiliate traffic quality is meeting benchmarks - Generate ad hoc affiliate and campaign performance reporting

Samuel Diaz Skills

Information Technology Affiliate Marketing Marketing Data Analysis Web Analytics Seo Campaign Management Conversion Optimization Roi Optimization Lean Six Sigma Front End Development Back End Development Digital Copywriting Google Analytics Ibm Mainframe Batch Processing Sql Entertainment Industry Microsoft Excel Powerpoint Photoshop Sharepoint Crm Salesforce.com Talent Management Networking Presentations Social Media Business Analysis Change Management Microsoft Office Teamwork Time Management Data Insights Hive Postgresql Python Social Media Optimization Analytics Digital Marketing Online Advertising Social Media Marketing Online Marketing Management Programmatic Media Buying Ad Operations Ad Serving Branded Content Advertising Marketing Strategy Data Analytics Brand Marketing Shopify Youtube

Samuel Diaz Education Details

Frequently Asked Questions about Samuel Diaz

What company does Samuel Diaz work for?

Samuel Diaz works for Google

What is Samuel Diaz's role at the current company?

Samuel Diaz's current role is Account Strategist.

What is Samuel Diaz's email address?

Samuel Diaz's email address is sa****@****tok.com

What schools did Samuel Diaz attend?

Samuel Diaz attended University Of Waterloo.

What are some of Samuel Diaz's interests?

Samuel Diaz has interest in Behavior Analysis, Travel, Film/television, Reading, Fantasy Sports, New Technologies, Music, Cottaging, National Geographic, My Interests Include.

What skills is Samuel Diaz known for?

Samuel Diaz has skills like Information Technology, Affiliate Marketing, Marketing, Data Analysis, Web Analytics, Seo, Campaign Management, Conversion Optimization, Roi Optimization, Lean Six Sigma, Front End Development, Back End Development.

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