• Led Metro Market Media’s digital marketing strategy to drive visibility, engagement, reader loyalty and digital customer acquisition.• Grew digital subscribers by over 485% across the Metro Market Media properties.• Worked with the product development team to improve digital user experience and to eliminate conversion funnel friction.• Led consumer revenue projects with Mather Economics and Google News Initiative to optimize reader engagement and digital consumer acquisition strategies.• Oversaw the strategic database development and management that drove decision-making, customer acquisition, online engagement and overall consumer revenue. Created a Single Customer View by unifying all online and offline user databases.• Collaborated with the editorial teams to create new and enhance existing newsletters, social media and email marketing campaigns to promote online engagement.• Continuously optimized the registration process to convert anonymous website visitors into identified users. Implemented progressive profiling to create rich user profiles.• Reviewed subscriber onboarding campaigns to improve digital product engagement and reduce churn.• Monitored and analyzes key performance metrics to evaluate reader engagement and marketing campaign effectiveness.

• Led a centralized team that used data-driven practices to produce and distribute content across all company websites, social media channels, and other digital platforms.• Spearheaded the development and execution of strategy and media plans to meet client’s marketing objectives and subsequent implementation and performance analysis of campaigns.• Researched, implemented and sustained effective programs to expand first-party data and its monetization.• Developed existing and new relationships with key account partners such as National Geographic Encounter, Hartsfield–Jackson Atlanta International Airport, WOW air, Arizona Office of Tourism and Royal Hawaiian Center.• Oversaw the launch of new digital products and services by coordinating work across teams, managing timelines and maintaining scope.• Led training workshops with account executives to improve knowledge of digital products in portfolio.• Drove product enhancements by translating requirements, market trends, and competitive information into recommendations for new or improved products, packages or prices.• Developed metrics that provided leading indicators of success. • Ensured that profit margin targets were being met pre- and post-sale on projects.• Advocated new solutions and initiatives based on growing data capabilities.• Cultivated strategic partnerships with vendors to provide data, marketing services and other needed support and fulfillment solutions for new data-enabled products and services.

• Executed audience strategies to increase the reach, relevance, and revenue generated by local content.• Identified and adopted digital media principles for inbound marketing strategies including push alerts, SEO, SEM, SMM and email marketing.• Analyzed key audiences and their engagement patterns to identify opportunities and to direct marketing to develop more customized and personalized advertising and content.• Oversaw and tracked performance analytics for all digital marketing investments utilizing multiple data sources such as Google Analytics, Cxense (DMP) and in-house analytical tools and resources.• Established and maintained strong relationships with the digital team and all departments for the purpose of developing the best digital coverage of news, information, events, and positioning of The Gazette as a respected resource for the community.

• Formulated company consumer monetization models and related plans.• Provided actionable insights into consumer behavior through analysis of campaign data, transactional data and consumer profile data.• Performed and coordinated sound financial analytics and post-campaign results analyses for campaign optimization and managerial insights. • Managed campaign targeting and list development as well as long-term targeting model optimization.• Identified opportunities to improve marketing effectiveness and lead generation, including audience targeting and program metrics and analytics. • Prepared budgets to ensure that campaigns were delivered within budget parameters and stated delivery timelines.

• Executed successful marketing promotions to grow print and digital subscriptions.• Improved the registration process to increase online membership accounts.• Created social media and email marketing campaigns to promote online engagement.• Managed all sales channels to ensure on-budget performance and optimize CPO.• Served on company-wide marketing committee to create new initiatives and launch cohesive marketing campaigns.• Managed and presented estimates to create accurate sales forecasting for upcoming weeks and quarters.

• Led entire aspect of marketing initiatives and consumer sales for a group of publications.• Collaborated with IT department during the paywall launch process; created new digital subscription models and implemented marketing promotions to support them.• Analyzed new business strategies and administered the development and improvement of plans to capitalize on profit for all marketing initiatives.• Ensured on-budget performance throughout the year.

• Informed the president of any matters that SCMA members from the state of Georgia would like to have done• Considered, endorsed and submitted membership applications from the state of Georgia to the third vice-president• Developed social media strategies for increasing membership and improving communication with current members

• Increased sales and revenue while improving branding and presence of the company’s publications through effective execution of marketing promotions.• Designed and executed web-based promotions targeting over 250,000 unique monthly visitors, print promotions to over 17,000 daily and 12,000 weekly clients, direct mail and email promotions to demographically selected leads.• Improved penetration by 4% through marketing existing demographics.• Analyzed sales reports and decreased expense of discounts and lost revenue by 6%.

• Created and executed marketing campaigns to increase retailer participation and single copy sales.• Analyzed sales data by zip code and demographics to determine maximum selling opportunities.• Designed in-store displays and point-of-purchase materials, opened new sales accounts.