Marketing Play a pivotal role in the successful growth and management of business 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭 - Building marketing strategies using effective and insightful data analysis, business planning, market understanding and strategic thinking- Implementing the strategy through activities, initiatives, projects and campaigns.- Developing and implementation marketing Standard Operating Procedures.𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 - Creating and delivering on a customer-centric Digital Marketing Strategy for B2B and B2C- Organizing and oversee advertising/communication campaigns (social media, paper, radio etc.) and promotional events- Create effective and engaging content that resonates with audience that will grow into a social media community 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 - Recruit influencers that will resonate with targeted audience- Create and develop content marketing briefs that will enable influencers to effectively engage with consumers 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 - Conduct market research and analysis to evaluate trends that will result in a marketing plan and sustainable business ventures- Monitor and report on competitor activity- Initiate and control surveys to assess consumer requirements Collaborates with managers in preparing budgets and managing expenses therein𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭- Develop and contribute to integrated marketing campaigns to promote a product, service or idea. - Communicate with target audiences and build and develop B2C and B2B relationships- Work closely with external creative agencies to design marketing assets - Evaluate and review marketing campaigns to make sure the correct mediums are being used and campaigns are effective. - Track marketing performance and ROI reports for management

𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐂𝐞𝐧𝐭𝐫𝐢𝐜 𝐚𝐧𝐝 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐅𝐨𝐜𝐮𝐬𝐞𝐝 ||Over the years I have gained an inquiring mind and have mastered to adopt an analytical approach to business problems in order to build strategies that will bring sustainable results. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐓𝐫𝐞𝐧𝐝𝐬 𝐚𝐧𝐝 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬Updated knowledge of market trends and consumer insights within the landscape of food and beverage industry. Research Methods: Crafted and implemented a market research plan to gain consumer and market insights that enable a more informed planning and decision making by working closely with cross functional teams (Sales, R&D and Chefs)OperationalManaged all operational tasks related to extracting data, customer, and consumer-related insights and liaising with internal and external stakeholders to propose winning product concepts- Lead in defining qualitative and quantitative research findings - Create persuasive stories and campaigns through global and local insights - Conduct focus groups, developing surveys and one on one consumer interviews 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭Built compelling campaigns to introduce new product concepts to clientsMethod Implemented: - Presentation proposal that's driven by market and consumer insights- Packaging design

Promote Kerry’s brand to internal and external stakeholders through innovative, engaging and consistent messages and campaigns using marketing & communication platforms𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭- Developed and implemented internal and external communications strategy in line with key business imperatives.- Managing performance of online and offline campaigns.- Reporting on marketing KPIs such as digital leads from customer engagements.Marketing & Event Management- Project managed the production of internal and external events such as Trade show (SAAFoST; Kerry Golf Day and customer product innovation presentations)- Creative design conceptualization and briefing for marketing collateral/ assets required for events - Developing and implementing a Communications plan (pre, during and post) to drive demand𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠Branding of truck to create awareness for organization and reinforce customer experience.Creative design conceptualization and briefing for truck branding Creative direction for commercial video to showcase trucks and business value proposition.Facility Branding: branding of corporate offices at a national level and Africa, Kenya, that's aligned to brand identity and reinforces a good corporate culture that inspires employees to be creative in their spaces

𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐫𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭Provide customer service to Pick n Pay and SPAR family stores - Weekly ordering of Ensure Beacon snacks and sweets and Tiger brands beverages- Negotiate spending opportunities for the store on Tigers products - Liaise with the store manager on new product lines to increase bottom line for Tiger and stores𝐁𝐫𝐚𝐧𝐝 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬Execute on campaign plan as directed by Beacon Brand Managers and Regional Smollan ManagersOperational- Expand shelf space for the brand and absorb market share for the brand (cross merchandising)- Conduct competitor analysis report- Develop and execute activations plans for new product launches lines Achievements: Good reinforced customer relationship with stores, improvement on Beacon's bottom line and improved awareness of new product lines. Huge displays were done instore for Jungle snack bar new flavors, the brand gained momentum and has become one of the leading consumer snacking options.

Marketing coordinator and Research Assistant𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 FMCG retail research and insights with a focus on the formal and informal retailers Conducted detailed research as directed by the marketing manager.Research method: Gathering of shopper and retail market insights, analyzing the data collected, determine marketing opportunities and problems.Achievement: Detailed report determining marketing opportunities and problems that can be used by brand managers of clients during Raw data used to develop a trade report bought by brands within FMCG industry𝐓𝐫𝐚𝐝𝐞 𝐈𝐦𝐦𝐞𝐫𝐬𝐢𝐨𝐧𝐬Project coordinate trade visits for organizations within FMCG industry to understand dynamics of trade within various markets (formal and informal)

𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭Objective was to create brand awareness on job opportunities at SARS for students within KZN region. Developed and executed a campaign strategy which resulted in marketing initiatives such as presentation on campus.Achievement: Students from various professions applying for SARS internship

𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡𝐌𝐚𝐫𝐤𝐞𝐭 𝐓𝐫𝐞𝐧𝐝𝐬 𝐚𝐧𝐝 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 Developed a research plan to gain insights on trends concerning various brands. Research method implemented:Execution was conducted in a form of primary data (consumer focus groups, in-depth interviews and surveys using respondents from informal and formal marketsAchievement: A consumer report was done and presented to brand teams of clients