As the CCO of RePack I was in charge of both our global sales and marketing actions. RePack mission is to replace single use packaging in the e-com business. My role was to find new and easy to implement ways to make this happen for our clients varying from Zalando to Body Shop to small mom and pop businesses. I have built a team that has a growth hacking approach to our marketing. Being agile but still keeping the brand fresh, approachable and interesting.

As a Business Director in Nord DDB I was in charge of finding new business leads for the company, whether it is new clients or exploring new opportunities with existing accounts. Part of this role was also been building the new Olympic skateboarding team project called Chasing the Spot. The project was built on creative PR and an active presence in the relevant media through free visibility. Through the project I have had an opportunity to do a new kind of sports marketing with brands such as Gigantti, Marimekko, Finnkino, MTV, Tiketti, Are, FCG and Canon

As a Head of Digital Sales my main responsibilities included setting up webstore sales targets, forecasts and reports on sales performance. This was due to creating operational sales KPI’s, monitoring these and taking actions to ensure turnover and profit growth. Also part of mine and my teams role was to prioritize front-end development to guarantee that what we produced was driven with commercial focus. I was also in charge of creating an omnichannel strategy so that we were able to combine our e-commerce and brick and mortar in to a holistic customer experience.

At Varusteleka I was in charge of creating a marketing strategy for the biggest army surplus company in Scandinavia. This role was largely dependent on creating PR actions and assets that would resonate with the core segment without spending any marketing budget. We created multiple worldwide viral campaigns that helped Varusteleka to achieve their aggressive sales targets.

As a Partner and International Sales Director at Makia, we built the brand into what it is now worldwide. My main responsibilities were to create a business and sales plan as well as sales staff recruitment for direct markets as well as coordination of country managers and distributors.

I joined Fenchurch at its inception. While starting at the company I planned and executed the launch strategy for continental Europe, North America and Australia. My main responsibilities included the company's brand positioning, sales strategy, sales and merchandising staff recruitment for direct markets, coordination of country managers and distributors, budget planning, new business research as well as franchise store expansion. I was also in charge of the Own and Operated stores at El Corte Ingles, Citadium and other European key accounts. Me and my team also planned and executed exhibitions and special events.

Co-owner of a bar/restaurant catering to the young surf clientele in Hossegor

At Element my main responsibility was implementing the global brand positioning, sales and marketing strategies for the European market. I had a wide range of other responsibilities including everyday management of distributors and agents, setting up and follow up on sales and marketing objectives, media and VIP relations as well as in-store concepts creation for own flagship stores and key accounts. My team also created and implemented the European product range based on global brand objectives.

Co-Hosted a monthly skateboarding TV show

Founding member of the skateboard brand from Helsinki, Finland

As a wholesale manager I was responsible for the distribution of several brands in Finland including DC Shoes, DVS, Lakai, Circa, Girl Skateboards, Element Skateboards. I also coordinated sales efforts of three-person sales force.