Samur Bayan Email & Phone Number

Russia

Payroll services

Key tasks:- Launch and supervision of Ecosystem projects: GazpromPay, GorodPay, Ogon Subscription, Gazprombank Mobile, Gazprom ID- Building a CDP platform within the bank and scaling it to subsidiaries- Launching cross-selling campaigns in Ecosystem services, CVM- Earning revenue from the implementation of "non-banking" products and services- Increasing LTV and reducing churn- Implementing lifestyle services of the ecosystem in the digital banking platformKey achievements:- MAU 850k users- Average app rating of 4- Increased penetration of ecosystem services in the existing client base of the bank- Reduced customer churn due to ecosystem services- High achievement of financial results

Key tasks:- Comprehensive transformation of the retail premium business- Developing the strategy for working with the premium segment- Implementing a data-driven approach, creating operational management reporting, approving, and monitoring metrics and KPIs- Launching sales and services in remote channels while ensuring high-quality customer experience (building and optimizing CJM, collecting and testing hypotheses, CustDev)- Developing an operational-analytical CRM for working with the Premium segment (500+ users, 8 key processes, 18 customer subsegments)Key achievements:- The best market indicator for the growth of active Premium clients: x10 2019 - 2022- Growth in product penetration per active customer: from 1.2 to 1.8- Overachievement of indicators for NNM and NPL- Doubling the efficiency of Premium employees:Top performers with RR 28.5 vs the market at 23.9 (Finalta Benchmark)- Nominee of the AI-Russia Awards 2020 case with the use of Ai & BigData "Attracting premium clients to GPB"- FRG 2020 - The most dynamically developing premium program- FRG 2021 - Best privileges for premium clients- FRG 2022 - Best bank for premium clients III place

Key tasks:- Pilot project for implementing new data sources in SME lending processes- Defending the project and strategy in collegial bodies- Creating a process for SME loan applications submission through the Partner channel- Increasing the loan portfolio through the new scoring system- Enhancing the predictive power of the default probability model using new data sources- Determining the lending limit based on OFD data, online accounting, ERP and CRM systems, telecom and GIS GMP data- Implementing the new scoring system in decision-making systemsKey achievements:- Amendments approved from regulator in No. 590-P "Assessing the borrower's creditworthiness without mandatory use of their official reporting" http://cbr.ru/Press/event/?id=2818- Record market indicator "Time-to-yes" in the SME lending process

Russian Federation

Key tasks:- Implementation of retail CRM in SME, Payroll, and Premium channels- Development of functional requirements for CRM and creating a roadmap- Coordination of project work at all stages- Metrics and management reporting implementationKey achievements:- In-house team developed and implemented a unique Operational and Analytical CRM for SME, Premium, and Payroll businesses. All project lifecycle stages have been passed: Hypothesis-PoC-MVP-Target AC. Number of active users: approximately 2500 people.Key system features:- Functionality for enriching SME data from external and internal sources- Transparent management reporting in the format of Dashboards- Working with the client portfolio "360 View", including collecting and analyzing information on all products and the entire history of interaction with the client in one window- Automatic segmentation and assignment of clients to managers- Generating lists of clients with a high claim rate on Next-best-offer- Predictive models for churn and TopUp forecast- A broad role model (more than 90 roles)- Integrations with a large pool of Bank AC and external services (DWH, Hadoop, Siebel, ESB, IBM BPM, CRE, ABS, Spark.Gateway, Casebook.Api, Dadata, etc.)- Development of a lead-generation system combining various business directions included in the SG Russia group: Delta-Credit, Rusfinance Bank, Rosbank

Russian Federation

Key tasks:- Working on the automation project of pre-scooring in SME Lending process Key results:- Reduced the decision-making time for issuing loans x2- Within the project, the process of verifying legal entities and LPRs (founders, managers, and guarantors) has been automated, integrations with internal and external services, and AC (BKI - Credit histories, Api.casebook, Spark.Gateway, api.fssprus, service.nalog.ru, ESB, RTDM, CFT, etc.) have been implemented.- Achieved a reduction in the TTY&TTM indicator.

Russian Federation

Key tasks:- Increasing the client's portfolio in POS-acquiring- Implementation of RPA for front and middle line employees.Key achievements:- Due to the implementation of a business process automation project, the acquiring network of service providers (POS) increased by 156% within 3 quarters of 2016, and the set sales volume goals were exceeded by 2 times. As a result, the branch became №1 in bank network attraction indicators and consistently ranked in the TOP-3 in terms of profit.- Reduced customer service time by more than 2 times.- Developed processes of SME pre-verification, automated routine processes of front and middle employees (automatic completion of an account opening application, report generation, printable form generation, etc.)

Сан-Франциско, Калифорния, Соединенные Штаты Америки

Russian Federation

Специалист, Финансы И Управление Финансами

Computer Science