I am a true marketing expert with +12 years experience in working with major companies and brands in leading agencies in Finland. I am a digital head with a passion for data-driven marketing – combining consumer behavior, data, technology and creativity. Data especially is a good friend of mine. I am passionate about boosting business in a digital world. Understanding the core business and creating strategy with measurable goals is a challenge that I like. I believe that nothing is permanent, there is always a way to reach out for greater results. I’m a creative mind and like to add a twist in everything I do.I have a very strong background in leading co-operation, strategy planning and implementation as well as teams of different experts on all sides of the table.Expertise: Marketing strategy & planning, eCommerce and digital marketing in both B2C and B2B sectors, locally and globally. Planning and executing strategy to support omni-channel business. Specialities: Marketing Strategy, Media Planning, eCommerce, Digital Strategy, Data-Driven Marketing, Digital Marketing, Online Media, Web Analytics, Social Media Marketing.