Samvel Sahakyan Email & Phone Number

Yerevan, Am

In 2009 “Prime Commercial” had only two international clients: “Colgate & Palmolive” and “Berlin-Chemie Menarini”. In 2010 the company signed an affiliation contract with the world famous companies JWT and Mindshare. Since then it has become a full-service advertising agency offering a wide range of advertising services.In 2013 “Prime Commercial” became a Holding Company (renamed to “Prime Commercial Group”) comprised of the companies “Prime Commercial”, “MEC Integral” and “SKY AM”. As a result, its client base increased dramatically. Particularly, the Holding started working with such brands as: Bayer, Ford, Samsung, Berlin-Chemie Menarini, Colgate-Palmolive, Oriflame, HSBC, Chanel, Michelin, Comstar, Nokia, Beiersdorf, Johnson & Johnson, Henkel, Beeline. Under the leadership of Mr. Samvel Sahakyan “Prime Commercial” has acquired reliable communication relations with the best companies in Armenia, providing advertising and rating services. Among them the followings should be mentioned: MIS, H1, Armenia TV, Shant TV, Armnews, ATV, Outdoor, GFK, AGB Nielson, as well as various radio stations.Key Skills and CompetenceSkills of strategic and operational planning, marketing and promotional activities of the company and brand, new product development and its launch on the marketBuilding and managing an effective team of employeesMarketing organization, including development of advertising strategies, creative, marketing research, press releases, PR-strategyMedia planning, marketing budget management, conducting promotional campaigns, ATL and BTL activities, event managementBudgeting, marketing and advertising cost optimization, monitoring effectiveness of campaigns Successful experience of developing and launching effective loyalty programsExperience in organizing large-scale promotional activitiesExcellent knowledge of offline and online advertising market

Commercials and animated videos: HSBC, SLEEP Comfort Sheridan’s, NERO, Frito Lay, Armentel, Termorosar, Alpen Juice, Valio, Bailey’s, Dilijan, Tonus Construction, Glendale Hills, World Vision Armenia, Webam, Nokia, Lutik, Noyan Bjni, Chess ad, Printinfo.Radio advertising: Frito Lay, Yerevan Drive, Hi-Tech, SatiSpecial Events: “International Day of Power Engineers”, 16th anniversary of “Sharm Holding”, presentations of “Mother Care”, evening party “ Bailey’s day”.

Master'S Degree, Political Science

Bachelor'S Degree, Physics