Specialties: Advertising, Creative managementParticipation in the concept development of positioning and PR-campaigns (without engaging the services of advertising and consulting agencies);Participation in the development of advertising and marketing strategy, planning of advertising campaigns and advertising budget, implementation of promotional and marketing activities, assessment of their effectiveness;Organization of work, management and an activity analysis of the advertising and marketing department;Forming a media base and working conditions with them, advertising placement, feedback (comments, providing information on request);Analysis of the competitive environment, assessment of competitive advantages of other shopping complexes and opportunities for their adaptation;Conclusion of commercial, advertising and marketing contractsParticipation in the development of corporate identity;Participation in the implementation of CRM-project;Organization of press conferences and presentations;Implementation of cross-marketing campaigns;Development, production and placement of OOH on the facades of shopping centers as well as of their navigation; Working with TV channels (production and placement of direct advertising);Working with radio stations (production and placement of audio clips, conducting of BTL activities and tournaments with live transmissions, creating an audio brand, etc.);Development and implementation of advertising campaigns through OOH (selection of address programs, search and reservation of OOH equipment, printing of posters, signing of placement contracts);Organization and implementation of BTL activities, seasonal sales, discount programs and other promotional activities;Product Placement
Prime Commercial
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General DirectorPrime Commercial Feb 2009 - PresentIn 2009 “Prime Commercial” had only two international clients: “Colgate & Palmolive” and “Berlin-Chemie Menarini”. In 2010 the company signed an affiliation contract with the world famous companies JWT and Mindshare. Since then it has become a full-service advertising agency offering a wide range of advertising services.In 2013 “Prime Commercial” became a Holding Company (renamed to “Prime Commercial Group”) comprised of the companies “Prime Commercial”, “MEC Integral” and “SKY AM”. As a result, its client base increased dramatically. Particularly, the Holding started working with such brands as: Bayer, Ford, Samsung, Berlin-Chemie Menarini, Colgate-Palmolive, Oriflame, HSBC, Chanel, Michelin, Comstar, Nokia, Beiersdorf, Johnson & Johnson, Henkel, Beeline. Under the leadership of Mr. Samvel Sahakyan “Prime Commercial” has acquired reliable communication relations with the best companies in Armenia, providing advertising and rating services. Among them the followings should be mentioned: MIS, H1, Armenia TV, Shant TV, Armnews, ATV, Outdoor, GFK, AGB Nielson, as well as various radio stations.Key Skills and CompetenceSkills of strategic and operational planning, marketing and promotional activities of the company and brand, new product development and its launch on the marketBuilding and managing an effective team of employeesMarketing organization, including development of advertising strategies, creative, marketing research, press releases, PR-strategyMedia planning, marketing budget management, conducting promotional campaigns, ATL and BTL activities, event managementBudgeting, marketing and advertising cost optimization, monitoring effectiveness of campaigns Successful experience of developing and launching effective loyalty programsExperience in organizing large-scale promotional activitiesExcellent knowledge of offline and online advertising market
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Executive DirectorPrime Commercial Mar 2009 - Dec 2012
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Lecturer Of AdvertisingYerevan State Linguistic University After V. Brusov 2012 - 2013
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Lecturer Of AdvertisingRussian-Armenian (Slavonic) University 2009 - 2013 -
Founder And Creative DirectorProxy Pr Agency Jul 2005 - 2009Commercials and animated videos: HSBC, SLEEP Comfort Sheridan’s, NERO, Frito Lay, Armentel, Termorosar, Alpen Juice, Valio, Bailey’s, Dilijan, Tonus Construction, Glendale Hills, World Vision Armenia, Webam, Nokia, Lutik, Noyan Bjni, Chess ad, Printinfo.Radio advertising: Frito Lay, Yerevan Drive, Hi-Tech, SatiSpecial Events: “International Day of Power Engineers”, 16th anniversary of “Sharm Holding”, presentations of “Mother Care”, evening party “ Bailey’s day”.
Samvel Sahakyan Education Details
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National Academy Of Sciences Of ArmeniaPolitical Science -
Physics
Frequently Asked Questions about Samvel Sahakyan
What company does Samvel Sahakyan work for?
Samvel Sahakyan works for Prime Commercial
What is Samvel Sahakyan's role at the current company?
Samvel Sahakyan's current role is General Director at "Prime Commercial" Holding.
What schools did Samvel Sahakyan attend?
Samvel Sahakyan attended National Academy Of Sciences Of Armenia, Yerevan State University.
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