Sam Walker Email & Phone Number

San Diego, CA, US

New York, NY, US

New York, NY, US

• Manage a team of analysts ranging from Associate Analysts to Senior Analysts; foster their career growth and ability to effectively problem solve in their roles
• Lead the process and team of onboarding new clients to Tinuiti data infrastructure and reporting systems; Implemented improvements to RACI and SOP workflows, enhancing efficiency and collaboration in the Analytics.
• Work closely with cross-functional teams to homogenize data and drive consistency for key initiatives
• Responsible for leading client projects and delivery from analysis, measurement planning, roadmaps, and managing resources while executing with limited oversight

New York, NY, US

• Served as the lead analyst for the on-boarding of new analytics clients and their data; created and improved department documentation and processes for analytics on-boarding
• Led client projects, manage project teams of 4-6 people; responsible for project oversight and strategy, task delegation, and final deliverables to clients
• Managed one direct report and their development of hard and soft skills
• Continued fulfilling my role and responsibilities as a Digital Analyst for multiple tier 0-2 clients

New York, NY, US

• Served as the analytics first point of contact for clients, their data, and the measurement and reporting of their digital media efforts
• Provided insights and recommendations through data storytelling; presented findings in a clear and compelling way that persuaded stakeholders to take the recommended actions
• Curated client-specific dashboards that consolidates multichannel data and provided clear optics into KPIs, trends, and a holistic view of performance
• Understood and supported the client and internal teams overarching business goals; alleviated data pain points and educated stakeholders on analytics offerings with solutions best suited to reach their goals
• Led the requirements gathering for clients and internal teams dashboards and reporting needs; translated business requirements into technical specifications for Tableau dashboard reporting Tinuiti is the largest.

Carlsbad, CA, US

• Communicated complex data and attribution results in simple language to clients and department leaders
• Spearheaded the collaboration and launch of an online dashboard for digital and OTT client campaigns; resulted in the automation and a contemporary approach to reporting insights and media performance
• Trained and delegated tasks to junior analysts; improved process flow and overall knowledge of identifying and implementing corrective measures for data and process errors
• Lead client calls and presentations on analytics capabilities and campaign performance; identified opportunities for improvement and developed strategies for reaching targeted client KPI’s
• Identified several data discrepancies in the attribution ETL ingestion process; created a new ETL to address the issue which resulted in data validity across all clients

Carlsbad, CA, US

• Utilized analytic and data management techniques to create actionable insights that impact the ROI of TV and radio campaigns
• Produced and optimized client-oriented marketing attribution results while meeting strict weekly deadlines
• Developed quality control dashboards through Power BI which decreased turnaround time and resulted in a more streamlined approach to data validity across departments
• Worked with developers to enhance and quality control client data pipelines
• Applied quantitative and qualitative methods for problem identification and solution
• Stewarded the on-boarding process of new clients; met with internal and external clients to understand and interpret client needs which will be translated into model and reporting requirements

Carlsbad, CA, US

Carlsbad, CA, US

• Managed the day-to-day operations of short form TV media buying with an array of national, local, syndication, and regional TV stations
• Provided weekly budget estimates for client campaigns, resolved accounting discrepancies, created and modified media buys to stations, and gathered market research
• Collaborated with account executives, traffic, and buying teams to deliver strong and accurate media mixes for clients

Carlsbad, CA, US

• Processed and reconciled media invoices for multiple clients and TV stations
• Identified and resolved invoice discrepancies in a timely manner

San Marcos, CA, US

• Created flyers, brochures, and press releases for CoBA events, programs, and student organizations; used Adobe Photoshop and InDesign CC to create marketing materials
• Maintained and posted engaging content to CoBA’s social media accounts
• Captured and edited photos for web and social media purposes; gathered content for multimedia use
• Provided administrative assistance to the Director of Marketing
• Assisted students and guests with inquiries in-person and over the phone

High Point, North Carolina, US

• Responsible for booking and coordinating demo days at golf courses and practice facilities throughout San Diego and several regions in Georgia
• Managed a sales team at various promotional events throughout San Diego
• Led the day-to-day sales, customer support, and cold calls for new and existing customers
• Conducted quantitative market research to better understand target audience and implemented strategies that increased brand awareness
• Developed and managed an inventory system to effectively track and budget merchandise; resulted in a 30% decrease in product loss and helped optimized the allocation of merchandise to various teams
• Created marketing and branding materials for online and social media sites

• Provided exceptional customer service to members and guests
• Anticipated and fulfilled customer needs in a variety of responsibilities which included work in the cart barn, locker room, and golf practice facilities

Oceanside, California, US

-Anticipated and fulfilled customer needs in a variety of responsibilities which included work in the cart barn and golf practice facilities-Assisted with tournament and banquet coordinating for private groups-Established valuable relationships with members and frequent guests

Bachelor’S Degree, Business Administration; Marketing Option

Pre-Business