• Drive the SEO strategy in support of key business initiatives with goals to improve site infrastructure, taxonomy, naming standards, onsite content, and domain authority through inbound marketing initiatives• Strategized, developed and managed paid digital marketing across Google Ads, Instagram and Facebook for clients with monthly budget of $150,000, resulting in about $650,000 in monthly revenue for clients• Analyse data using tools like SEMrush, Google Search Console, Google Data Studio, Ahref to identify clients’ industry trends and Provide keyword research for new products, SEM optimization, and article• Researches, analyse, and monitor market trends (including key crawler updates), benchmarks, and innovative SEO techniques in a competitive landscape to identify actionable insights and execution plans• Developed robust conditional email campaigns based on customer interactions with the platform that improved retention by 25%• Created reporting around paid marketing funnels and leveraged this to incrementally improve the conversion rate by 200%• Established in-house knowledge of marketing content leveraged by sales team to improve customer LTV by 28%• Launched SEO campaign for high volume and long-tail keywords that generated 12,000 unique visitors and 160 customers monthly• Built robust chat-bots that amplified customer engaged and boosted the click through rate (CTR) by 80%• Performed rigorous A/B testing, which improved the conversion rate of marketing landing paged across company by 250%• Designed and developed Wordpress sales driven websites with embedded funnels that are lean mean sales machine that attracts, captures, nurtures and convert cold prospects into high quality clients.• Lead, develop, and maintain reporting metrics associated with the results and value of digital marketing.

Salubrias Care is Kenya's leading digital healthcare booking, online pharmacy and laboratory marketplace, education hub, and practice management platform. Salubrias Care brings together top certified, cause-obsessed, and people-centric service providers to mainstream sexual and reproductive care and other medical services to the last mile and to the ‘bottom’ patient- without shame, judgment, or stigma. With growing partners and verified reviews, patients are able to search, compare, and book the best doctors, lab tests or purchase their prescription medicine from around them and, in just a minute and have it delivered to their doorstep in just under an hour! What’s more, you can learn about several crucial health topics from our well-curated blog. At Salubrias Care, doctors also provide patients with seamless healthcare experiences through our clinic management tools.

• Improved on-page SEO performance, resulting in page speed improvement of 70& and increase in monthly organic traffic of 30%• Created top of funnel marketing assets like info graphics and white paper that generated 15,000 unique visitors, resulting in $85000 in incremental revenue.• Automated marketing KPI reporting using Google Analytics and Google sheets, saving roughly 7 hours of manual work each week

• Supported marketing team by writing a d editing 100+ social media and email campaigns• Bolstered blog content with attention to SEO and keyword research, helping drive total site traffic up by 80%• Studied analytics in Google search Console, identified low performing content and recommended solutions that improved content performance by an average of 40%