Sam Wheatley Email & Phone Number

Venice, California, Us

Venice, California, Us

Venice, California, Us

New York, Ny, Us

Established and led the Growth Marketing department at Noom, a behavior change healthcare company, as annual revenue grew from $12M to >$600M in 5 years, company size from 37 to 550 employees, and department from 1 to 20- Scaled Noom’s Performance and Brand Media spend from $5M in 2017 to $330M globally in 2021 across Meta, TV, Search, YouTube, Podcast, Influencer, Direct Mail, Partnerships Pinterest, TikTok, and more- Advanced Noom’s measurement & attribution from Last Touch to Multi-Touch to Media Mix Modeling, implemented Marginal ROI buying methodologies, and incrementality tested heavily to refine attribution models- Developed Noom’s data strategy to include third party data and propensity & uplift modeling- Oversaw the growth of Noom’s Creative testing machine to 100 assets per week on Meta alone- Launched and scaled Noom’s SEO program, prioritizing brand content and strategically critical keywords clusters- Collaborated with Noom’s Brand & Creative teams, most notably on a “Peak Season 2022” Integrated Marketing campaign that reduced CAC 14% by combining “DR” and “Brand” media buying & messaging strategies- Partnered with Noom’s Growth Product team to optimize conversion rates across Web Funnel and Lifecycle- Continually iterated and upleveled Noom’s agency and contractor roster as business needs evolved, highlighted by the acquisition of Opus Growth, a TV Media Buying agency, saving 10% on media fees and acquiring top TV talent- Led marketing performance forecasting of marketing performance and LTV/CAC in collaboration with FP&A & MDS

New York, Ny, Us

New York, Ny, Us

Boston, Massachusetts, Us

Led Ad Operations and Account Strategy & Optimization at Social Fulcrum, a performance marketing agency, as annual revenue grew from $1.4M to $4M; company ranked 4th fastest growing in Mass by Boston Business Journal- Developed and managed 125 paid campaigns across various verticals, including Subscription (Noom, Grove Collaborative), Retail (BJ’s Wholesale), Finance (Payoff), and Fashion (Poshmark), including D2C & B2B- Scaled Noom's ad spend from $0 to $400k across multiple platforms and countries, reducing CAC from $140 to $30, and launched Meta's first-ever Store Visit campaign for BJ's Wholesale, generating 85,000 store visits at $1.50/visit

Boston, Massachusetts, Us

Boston, Massachusetts, Us

SEBO is a men's accessories line of ties and bow ties made in Uganda for sales in the US and Europe. The brand has been carefully crafted to reject the traditional poverty-based approach to marketing African products and embrace an emphasis on and commitment to quality, style, and social responsibility

Impact Carbon is a carbon-financed energy company working to improve household health, reduce poverty, and reduce carbon emissions through the sale of energy efficient cookstoves and water systems.

Mango Fund is an Impact Investing fund seeking to support the growth of SMEs and their value chains in emerging markets. Its specific focus is on businesses that leverage technology to perform value addition activities within their base countries.