Freelance marketing strategy consultant helping clients and brands with brand development, value proposition, and strategic communications planning. Have a project in mind? Contact me and let's chat.

Manage brand marketing for the company portfolio of spirits including the #1 Ohio-made Bourbon and Four Peel Gin; Vodka, Bottled Old Fashioned, and annual limited releases. • Selected, transitioned and managing new media agency partner, improving: reach, efficiency and reducing CPMs • Managed new product LTO, Ohio-only release selling out in 2.5 weeks increasing future volume and distribution • Oversee onsite brand experience departments for distillery guests including: bottle shop; tours; off-site activations; and, Kitchen+Bar restaurant including direct report manager and thought partner• Diversified and introduced new media mix and opportunities and assets to organization to enhance consumer outreach• Directed and managed new creative development process answering to new media mix and producing first ever new brand assets and channel deployment producing well above industry benchmark engagement KPIs • Discovered detrimental issues, repaired and rebuilt foundational marketing infrastructure and tech stack to set operational foundation for the future including pioneering automation, data architecture and database management • Managed process to redefine the primary brand, product architecture and individual category brands

Manage communications planning, consumer journey and marketing ecosystem mapping and planning process for companies, brands and campaigns across the business landscape from B2B to B2C clients.

Agency strategy team lead and creative problem solver focused including: Branding, messaging and USP development process, communications and go-to-market planning, creative briefing and audience connection strategy. Conduct and analyze primary research including: focus groups, surveys, workshops and discovery sessions. Client experience: Caterpillar (CAT), Destination Toledo, Ohio Liquor (OHLQ), ProMedica, Nationwide Children’s Hospital, Owens Corning, Regional Growth Partners, MWAA, Prince George’s County Executive, Walt Churchill’s Market, Wauseon Machine and Manufacturing, Northwestern Holdings

Managing strategic partner relationships, activation concepts and cultivating new relationships that strengthen the mission to lead and inspire by connecting people with wildlife.Responsible for: Columbus Zoo and Aquarium, Zoombezi Bay, The Wilds, & Safari Golf Club- Recruit, retain and steward 11+ partners representing more than$3MM annual revenue- Craft unique, ownable guest-engagement opportunities for brands- Elevate and enhance partner relationships through customstewardship experiences** Left role due to COVID - RIF **

Strategy team lead working on process and integration to support client needs and internal team success and development.

Troubleshooting clients’ marketing strategy and enhancing agency offerings. Focused on: - Inbound marketing (Hubspot Certified) - Social Media content and engagement strategy - B2B go-to-market and through channel execution - Agency process enhancement and standards - Agency marketing and new business development engagements

- Internal agency lead for creative strategy and brand management - Operations lead for internal client brand team of 20+ associates representing $4.2M in agency revenue - Account Architect; managing cross-functional teams including: creative, point of purchase/merchandising, media planning/buying, digital/social strategy, public relations - Scope of work includes brand management, strategic planning, campaign execution, analysis, optimization and asset development/management as well as sports marketing/sponsorships - Daily role includes: 60% strategic development, 20% research and analysis, 10% issue/client management, 10% supervision/project management - Client experience, Retail: McDonald’s - Awards: The Holmes Report: Gold SABRE Award; PRSA: National Silver Anvil Award of Excellence; AMA: AIM Gold and Best In Category; AFA: Gold Addy; PRSA: Gold Prism - Campaign Case Study: www.fahlgrenmortine.com/work/case-studies/mcdonalds-nocturnivore - Significant Achievements: Successfully developed new product, field test and launch gaining over 520M media impressions; implemented national product advertised sales test gaining over 300M media impressions and spot on nationwide rollout calendar

- Managed “top-pyramid” innovation initiatives for Fortune Global 100 brands - Led digital insights and execution on Global & National BAL (Brand Agency Lead) workgroups and implementation teams - Defined global and regional digital strategy; facilitated ideation and execution - Scope and estimate projects; develop project plans and briefs; maintain compliance documentation - Coordinated and managed creative and technical teams; manage contractor & third-party vendors - Engaged in usability testing and consumer insight focus groups and applied learnings to concept development - Client experience, CPG: Procter & Gamble – Pantene Global and North America; Beauty and Grooming Scale; Head & Shoulders; Lean Cuisine; Retail: Burton Snowboards, Kohl’s

- Managed integrated teams across multiple disciplines including: interactive/digital development; online banner and social media campaigns; print, collateral and broadcast creative; media planning/buying and live-event marketing - Daily role included 40% project management, 55% strategic counsel and 5% account coordination - Client experience, B-to-B: Ansell Healthcare, Worthington Industries; B-to-C: Balloon Time, Worthington Pro Grade, Ohio Division of Travel and Tourism, United Bank, CSCU, The Buckeye Ranch, and Big Brothers Big Sisters of Central Ohio

- Paralegal position assigned to document recovery, database management, docket calendar management and deposition summaries.

- Coordinated campaign activities with local county operatives during the Iowa presidential caucuses- Acted as campaign liaison to local supporters, volunteers and donors- Directed county network of precinct captains in outreach/ recruitment/ get-out-the-vote efforts

- Manage campaign activities including budgeting, fundraising, media and public relations. Directed volunteer recruiter and volunteer activities.

The Honorable Jan Schakowsky, Illinois 9th District- Manage daily constituent communications- Assign Legislative Assistant casework as necessary- Process and communicate Legislative tour requests- Coordinate the daily operational needs of the office supporting nine team members

- Executed activities in support of a coordinating consulting contract with the Arroyo Administration of the Philippines - Assisted in directing and coordinating communications with client’s senior executive diplomats- Developed office operations and procedures establishing financial accounts, budgets, procuring office resources/equipment and contracting services as necessary- Managed federal filing process and updates as required by law

- Sole office staff managing daily office operations, constituent communications, and committee/party interest assignments on behalf of the Assembly Member (AM) while the AM was away on medical leave.

- Develop transition documents as directed by Director, Assistant Director and Executive Order- Coordinated office compliance and provided guidance on benchmarking and standards for document archiving- Coordinate the Assistant Director's schedule and communications - Assist in the management of day-to-day office activities