Sam Wink Email & Phone Number

● Leads communications and marketing team at Coquitlam Public Library (CPL), including recruitment, training, and professional development planning; and identifying and addressing staff’s professional barriers and opportunities;● Defining, creating, and executing strategic marketing and communication plans and campaigns which enable the Library to position itself competitively within the community, including internal and external policies, development of comprehensive crisis communication plans such as staff messaging and responsibility matrices; ● Supports communications objectives of the CPL Leadership team, including drafting and editing internal stakeholder communications, presentations to local government, and board reports;● Created fundraising department including drafting of policies, messaging, and campaign structures. ● Creates strategy and messaging for public and stakeholder engagement and awareness initiatives for the Library;● Manages public reputation issues, provides messaging, strategy, post-event analysis, and recommendations to leadership and board;● Collaborates with media relations to create media pitches, media releases, and news pieces as well as answer media requests;● Acts as Library spokesperson for all interviews;● Oversees the creation of tactical creative assets including graphic design, web, photography and video;● Analyzing public-facing initiatives for alignment with the Library’s Mission and Values, identifying gaps in service through staff and public feedback and providing advice to Leadership around DEI (Diversity, Equity, Inclusion) opportunities;● Oversees the annual departmental budget. Monitors all departmental expenditures, while maintaining detailed records and reports. Develops KPI and ROI for the department.

Vancouver, Canada Area

● Provides writing, editing, and design for clients in the marketing, technology, and creative fields.

Vancouver, Canada Area

● Key staff member of the Advancement team focusing on the communications of the One+ Campaign: a multimillion dollar capital campaign;● Developed a strategic communications timeline for fundraising efforts, reports on giving, crisis management, and regular school year communications; implementing best practices and creation of internal communications and crisis documentation for the School; ● Managed and drafted pandemic communications to parents and the broader alumni community, ensuring messaging was prompt, correct, and targeted based on the subject;● Lead redevelopment of the website, including managing external contracts and internal content specialists, copywriting and editing, structural changes, and change management within the School. Working alongside IT to ensure no gaps of service occurred and created guides to ensure all knowledge around the website was documented;● Created and oversaw a comprehensive communication plan encompassing all levels of school operations throughout the school year. Including twice-yearly production and editing of annual and giving reports; ● Worked cross-disciplinary with the Admissions department to streamline yearly update structure and ensure uniform and correct information was shared locally and internationally. Worked directly with St. George’s Parents’ Association for their fundraising efforts including yearly fair and raffle;● Supported senior leadership with external and internal messaging, communications best practices, and crisis communication;● Managed junior staff, including training, career support, and skills growth; ● Collaborated closely with the internal Graphics team to ensure all materials maintained brand standards and promoted the professional image of the School.

● Maintained brand presence and communications for YWCA Metro Vancouver, including creating and editing of posters, brochures, web content, and reports;● Worked collaboratively with internal clients to analyze their needs and develop and execute effective marketing and communications strategies ● Developed engaging content and clear calls to action targeted at relevant stakeholders, including clients, donors, volunteers and media;● Evaluated the results of marketing activities and reporting on their performance;● Lead social media activities to connect with YWCA stakeholders and supporters.

Vancouver, Bc

● Provided creative and marketing copywriting for a dynamic startup with roots in the arts;● Assisted the Director of Investor Relations in drafting financial communications for domestic and overseas investors;● Maximized outreach and effectiveness of content by performing relevant market and audience research, and by conducting Search Engine Optimization (SEO) of content.

Vancouver, Canada Area

Promoted to assist the marketing, development, and technical communication teams. Reported directly to the head of each department.MarketingAssisted the marketing manager for Canada with day-to-day tasks and larger projects.• Created copy and graphics for website, social media, and advertising• Developed North American guidelines for website graphics to ensure uniformity across pages• Updated events and publication library in Drupal content management system• Helped roll out contact management database for North American region• Led in-person and remote training sessions for the contact management database• Sourced printing and promotional productsDevelopmentActed as communication support for the North American, in-house software development lead. • Prepared help documentation and edited apps for content errors• Tested apps for bugs and prepared related documentation• Created interactive PDF for opening new client projects using basic JavaScript• Developed wireframes for apps, accounting for user-experience (UX) design • Conducted researchTechnical CommunicationWorked closely with the technical communication manager for North America on multiple projects. • Created infographics and related content• Authored and revised content for instructional materials• Planned, produced, and edited staff training videos including script writing and storyboarding• Helped set up and roll out global learning management system• Copy edited technical reports and presentations• Set up structure of and populated asset library

Vancouver, Canada Area

Reporting to the human resources manager, in charge of front and back-of-house support including reception and client relations. • Event and meeting coordination with some planning• Managed shipping of sensitive equipment and hazardous materials including customs forms• Assisted with production of large technical reports and supporting material• Completed administrative tasks and set up travel as requested• Maintained general office calendar for 120-plus employees• Prepared office-wide announcements and filtered incoming email

Bachelor Of Arts (B.A.), Literature

Honors Thesis: “Hypermasculinity in Modern Science Fiction as a Response to Political and Social Unrest, as Compared to Detective Noir”

Graphic Design Certificate, Graphic Design

• Fundamentals of Graphic Design • Introduction to Typography • Introduction to Image Making • History of Graphic Design • Brand New Brand

Social Media Marketing Certificate, Social Media

• What is Social? • The Importance of Listening • Engagement & Nurture Marketing Strategies • Content, Advertising & Social IMC •.

Marketing, Design, And Technical Communication Courses

• Branding Your Creative Business: Define Your Brand • Strategic Design: The Art and Science of Branding • Personal and Lifestyle.

Education record

• Search Engine Optimization (SEO) Training (complete) • Digital Analytics Fundamentals (complete) • Google Analytics Platform Principles.