Sam's diverse professional experience underpins her dedication to succeed as an operational leader. Focused on; implementing the operational controls, administrative procedures and people systems, she understands what it takes to effectively grow an organisation and to ensure financial strength and operational efficiency. Delivers: operational vision, innovation, strategy and implementation.Experienced: startups, operational processes and procedures, accounts, relationship management, corporate governance, business branding and communications alignment. Values: authenticity, integrity, collaboration, purpose beyond profit.With a background in communications in both the private and government sectors, Sam's passion for promoting social good, educating and supporting a collaborative community led her to become Co-Founder and COO of Social Enterprise Startup Apprentice.Continuing on this social path, Sam also partnered with a Not-for-Profit organisation, The Rogue & Rouge Foundation, working alongside CEO Nicole Gibson, being responsible for the operational management of both organisations as well as brand and strategy alignment of their core values.Sam's entrepreneurial journey has allowed her to develop a strong sense of determination and passion, which led her to build an innovative online female brand, Sassi Sam. Working with a small team of professionals to link the brand with some of Australia’s top brands and celebrities, including Dior, L’Oreal, Givenchy, Guerlain, Miranda Kerr, Jennifer Hawkins, Tara Moss and Megan Gale.Sam prides herself on the strength of the brand she created and the vision she showed to be one of the first Australian entrepreneur’s to bring an online business in line with overseas trends. Her vision, and foresight to predict marketing trends saw her create a brand that was a source of pop culture, beauty and fashion news with over 500,000 views per month.