Digital Marketing Specialist
CurrentDevelop and implement regional digital marketing strategies aligned with global initiatives.Manage and optimize digital marketing channels, including SEO, SEM, email marketing, social media, and content marketing.Build and execute targeted email marketing campaigns, including newsletters and automated sequences, with effective segmentation and performance analysis.Regularly update website content and manage performance, implementing on-page SEO best practices to enhance user experience.Serve as a bridge between Regional Marketing and Sales for efficient campaign execution and performance insights.Execute marketing automation campaigns by setting up workflows, creating landing pages, designing email templates, and maintaining a lead scoring system.Ensure data accuracy and proper usage of marketing automation tools.Analyze and report on key performance metrics to measure campaign effectiveness and ROI, utilizing insights for future strategies.Monitor and identify trends in performance metrics for optimization opportunities.Create and oversee compelling content tailored to a B2B audience, ensuring alignment with brand messaging.Collaborate cross-functionally to ensure cohesive marketing efforts aligned with overall business goals.Manage digital marketing budgets and ensure cost-effective resource allocation.Oversee the development and maintenance of marketing automation and CRM systems to enhance lead nurturing processes.