Sam Wong Email & Phone Number

Oakland, California, United States

Berlin, De

Served as team lead and co-lead for B2B and B2C research solutions, including management of questionnaire design, data collection, implementation, data analysis, and report development; co-managed multi-mode research with qualitative director; partnered with client leadership executives to ensure attainment of research and business objectives.• Client engagements included: Chime and Google• Subject matter focus: Artificial intelligence (development and market assessment) and digital advertising platforms

Novato, California, Us

Directed and managed market and customer research solutions - with a focus on quantitative techniques - across the research lifecycle, including design, data collection, implementation, data analysis, delivery of actionable market/consumer insights, strategic consultation with client-led executive leadership teams, and assist in the development of internal and customer-facing marketing/product assets for clients.Client brands included: 2K, AAA, Acorns, Cisco, Gartner, Google, GLG, Hyundai, Joybird, LinkedIn, PG&E, Nuun, Sumo Logic, Square and UserZoom (now UserTesting).Served on company leadership team to drive research innovation and client development; serve as key project strategist and member of business development team:• Increased recurring project revenue by 75% among top 5 clients• Doubled quantitative research revenue in first three years with company • Managed up to 10 client engagements annually

Novato, California, Us

Designed and managed research solutions using outcome-driven qualitative and quantitative methodologies (e.g., in-depth interviews, in-home ethnography, jobs-to-be-done, segmentation, discrete choice, customer experience, etc.); established SOP for project budgeting, vendor/supplier management, client communications and post-engagement evaluation.Executed qualitative and quantitative research as needed along with executive leads; supervised up to 15 project engagements annually.

Oakland, California, Us

Expanded Accountability and Research department’s mission to drive agency growth. In addition to directing all primary research activities, established a robust secondary/syndicated research capability and business intelligence practice to better serve the growing needs of both internal and client stakeholders. Established BI protocols for key clients including KPI development and dashboard reporting, competitive analysis, opportunity/addressable market assessment, sales/profitability forecasting relating to communications efforts, acquisition/retention measurement, and customer LTV evaluation; along with key agency disciplines, used department deliverables to drive integrated marketing communications strategies.Examples of demonstrable impact:• General Motors: Designed the consumer research and market analytics programs necessary to develop and recommend product and communications strategies for GMC and Chevrolet. Subsequent communications programs yielded target unit gains of over 15% YOY.• Washington Mutual (JPMorgan Chase): Conducted market research and designed/implemented test market strategy resulting in checking account acquisition gains of 42% at targeted financial centers.

Oakland, California, Us

Managed agency market and research initiatives, including brand tracking, consumer attitudes and usage, advertising measurement, creative testing, media research, social media measurement, and customer segmentation.Executed all research processes, including survey development and deployment (CATI and online), data analytics, reporting and executive presentation; collaborated with key agency departments including account planning and creative to optimize actionability of consumer insights.

Mba, Finance And Marketing

Ba, International Economics