Sam Wong Email and Phone Number
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Highly accomplished and insatiably curious consumer and market research expert with over 15 years of B2B, B2C and D2C experience. Obsessed with finding the “truth” through a versatile research toolkit encompassing quantitative, qualitative and mixed-method approaches. Dedicated to building businesses and solving challenges by crafting and executing research and data-driven roadmaps - leveraging extensive experience in consumer insights, brand/product development and planning, competitive analysis, market analysis/intelligence, and positioning/communications strategy.A truly multifaceted professional - equally comfortable being the research specialist, manager, strategist or client/stakeholder development leader. An empathetic listener/observer who thrives on always teaching and learning. Enthusiastic storyteller with exceptional presentation and communication abilities. A fierce and loyal champion of stakeholder needs, the business, and the work. Expertise and capabilities:• Quantitative | Mixed-Method Research• Customer Experience | Shopper Insights • Customer Segmentation• Monetization Strategy | Demand Generation• Competitive Intelligence• Go-To-Market | Communications Strategy• Brand Tracking | Communications Testing• Product Innovation | Product-Market Fit• Jobs-To-Be-Done• Max Diff | Conjoint | Ideal Customer Profile• SPSS | SQL | Tableau | Forsta
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Pacific Gas And Electric CompanyOakland, California, United States -
Research DirectorFactworks Jan 2024 - Aug 2024Berlin, DeServed as team lead and co-lead for B2B and B2C research solutions, including management of questionnaire design, data collection, implementation, data analysis, and report development; co-managed multi-mode research with qualitative director; partnered with client leadership executives to ensure attainment of research and business objectives.• Client engagements included: Chime and Google• Subject matter focus: Artificial intelligence (development and market assessment) and digital advertising platforms -
Head Of Market And Customer ResearchKing Brown Partners Feb 2017 - Dec 2023Novato, California, UsDirected and managed market and customer research solutions - with a focus on quantitative techniques - across the research lifecycle, including design, data collection, implementation, data analysis, delivery of actionable market/consumer insights, strategic consultation with client-led executive leadership teams, and assist in the development of internal and customer-facing marketing/product assets for clients.Client brands included: 2K, AAA, Acorns, Cisco, Gartner, Google, GLG, Hyundai, Joybird, LinkedIn, PG&E, Nuun, Sumo Logic, Square and UserZoom (now UserTesting).Served on company leadership team to drive research innovation and client development; serve as key project strategist and member of business development team:• Increased recurring project revenue by 75% among top 5 clients• Doubled quantitative research revenue in first three years with company • Managed up to 10 client engagements annually -
Research Design And Operations LeadKing Brown Partners Nov 2013 - Feb 2017Novato, California, UsDesigned and managed research solutions using outcome-driven qualitative and quantitative methodologies (e.g., in-depth interviews, in-home ethnography, jobs-to-be-done, segmentation, discrete choice, customer experience, etc.); established SOP for project budgeting, vendor/supplier management, client communications and post-engagement evaluation.Executed qualitative and quantitative research as needed along with executive leads; supervised up to 15 project engagements annually.
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Vp, Research And Business IntelligenceCarol H Williams Advertising May 2006 - Aug 2013Oakland, California, UsExpanded Accountability and Research department’s mission to drive agency growth. In addition to directing all primary research activities, established a robust secondary/syndicated research capability and business intelligence practice to better serve the growing needs of both internal and client stakeholders. Established BI protocols for key clients including KPI development and dashboard reporting, competitive analysis, opportunity/addressable market assessment, sales/profitability forecasting relating to communications efforts, acquisition/retention measurement, and customer LTV evaluation; along with key agency disciplines, used department deliverables to drive integrated marketing communications strategies.Examples of demonstrable impact:• General Motors: Designed the consumer research and market analytics programs necessary to develop and recommend product and communications strategies for GMC and Chevrolet. Subsequent communications programs yielded target unit gains of over 15% YOY.• Washington Mutual (JPMorgan Chase): Conducted market research and designed/implemented test market strategy resulting in checking account acquisition gains of 42% at targeted financial centers. -
Director, AccountabilityCarol H Williams Advertising Nov 2003 - May 2006Oakland, California, UsManaged agency market and research initiatives, including brand tracking, consumer attitudes and usage, advertising measurement, creative testing, media research, social media measurement, and customer segmentation.Executed all research processes, including survey development and deployment (CATI and online), data analytics, reporting and executive presentation; collaborated with key agency departments including account planning and creative to optimize actionability of consumer insights.
Sam Wong Skills
Sam Wong Education Details
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Usc Marshall School Of BusinessFinance And Marketing -
University Of California, BerkeleyInternational Economics
Frequently Asked Questions about Sam Wong
What company does Sam Wong work for?
Sam Wong works for Pacific Gas And Electric Company
What is Sam Wong's role at the current company?
Sam Wong's current role is Market and Customer Research/Consumer Insights/Quantitative Research and Strategy Lead.
What is Sam Wong's email address?
Sam Wong's email address is sk****@****ail.com
What is Sam Wong's direct phone number?
Sam Wong's direct phone number is +141553*****
What schools did Sam Wong attend?
Sam Wong attended Usc Marshall School Of Business, University Of California, Berkeley.
What skills is Sam Wong known for?
Sam Wong has skills like Strategy, Integrated Marketing, Marketing Strategy, Digital Marketing, Marketing, Competitive Analysis, Analytics, Customer Insight, Market Research, Marketing Research, Management, Leadership.
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