Responsible for all things Enterprise marketing.- Strategic transformation: Spearheaded the global marketing and communications for the commercial launch of Ada's enterprise AI brand and products to health system, pharma, and payer organizations, while managing a significant budget.- Marketing implementation: Devise comprehensive, data-driven GTM and B2B marketing strategies to successfully enter new markets, utilising content, digital, events, advertising, SEO/SEM, and social etc.- Channel management: Oversee a broad spectrum of marketing channels and agency partnerships.- Brand differentiation: Segment value propositions and USPs to effectively differentiate Ada.- Value creation: Build a 'flywheel' to link ROI with product development and commercial outcomes.- Sales enablement: Optimise operating procedures and support prospect engagement, client ROI/value, client reference, RFPs, pitch assets, and contracting.- Communications leadership: Lead comms strategy to establish Ada as an AI thought leader, and own client PR activity for industry recognition.- Client relationships: Build positive two-way communications with clients to underpin the launch, increase adoption, activation and retention - converting these relationships into positive value stories.- Intelligence and insights: Mapped addressable and serviceable market to support commercial and marketing strategy, conducted detailed competitor intelligence, and built comprehensive audience personas across all market segments.Select Achievements:- Created a marketing-qualified funnel of £200M+ annually, contributing to increased annual revenue from £1M to £40M+.- Supported £20M+ (TCV) in renewals and upsells through close collaboration with client success teams.- Re-engineered the qualification process, enhancing conversion rates by ~13%.- Secured £1.2M+ in new business through product standardisation.- Achieved an 18-fold increase in high-impact value claims and earned multiple industry awards.

Responsible for all aspects or marketing, brand, and communication activity across a wide range of platforms and solutions. Marketing lead for UK and Ireland across full solution portfolio, also responsible for population health and big data intelligence solutions and large-scale opportunity marketing for European market.

Travelling and career break, while also undertaking independent marketing consultant delivering a range of projects including stategy, campaign management, events and lead generation for:- Consulting for Canadian start up company travel agency on go to market strategy;- Experiential events and lead generation with North America's All Sports Marketing;- Pre-launch brand and business planning for agency start up 'Creatures Against Habit'.

I was responsible for managing UK wide marketing activity into the healthcare sector, including product launch and go-to-market and lead generation campaigns, competitor research, communications and events. • National B2B role at market leading international firm with turnover of £40m; • Responsible for planning and delivering all aspects of a complex targeted marketing strategy alongside reactive marketing for product portfolio with large annual budget;• Managed all aspects of brand and campaign delivery, including digital, social and traditional media, producing content and PR, managing partnership activity, promotional collateral and events;• Interpreted sales information, market insight and primary research to inform media buying;• Advised senior team on marketing options and tactics and presented proposals and outputs;• Identified and purchased a range of channels, including advertising, to generate high quality leads;• Liaised with high profile customers and accounts on a daily basis;• Responsible for identifying ROI and reporting;• Project managed and attended UK wide event portfolio, inc. trade shows to support strategy and KPIs;• Wrote request for proposals (RFPs) valued £100k+, briefed and managed all agencies;• Used InDesign, Photoshop and Illustrator to create, edit or update creative files.Selected achievements:• Delivered marketing strategy including campaigns portfolio for over 20 unique products, generating high quality leads, including over 30 annual events, delivered significant marketing ROI;• Launched next generation products to market, inc. deep market research, developed the proposition, identifying the USP, delivered dynamic brand and lead gen campaign, building pipeline value;• Managed major annual conferences from proposal to delivery, each with £150k budget, delivered £200k ticket sales (300 delegates), created customer retention and up/cross sale opportunities valued at c£3m+.

• B2C and B2B role delivering high profile marketing strategy with 30+ annual campaigns;• End-to-end campaign management within £2.5m annual budget;• Developed and installed brand new corporate brand, directly enhancing new business opportunities;• Launched new company to market, including targeted lead building campaign and relationship building;• Delivered integrated campaigns using digital and mobile advertising, CPC, affiliate, AdWords, database e-mail shots, created and commissioned campaign micro sites, iPad games, managed major web presence;• Wrote proposals, briefs and procurement RFP’s, compiled business cases for funding acquisition and stakeholder buy in, alongside national lobbying, negotiated contracts of £300k+;• Relationship/contract managed providers, including creative/media/SEO/logistics agencies;• Recruited, trained and managed staff, inc. four Marketing Officers and apprentices. Selected achievements:• Created and managed new national flu vaccination brand and campaign, delivered target uptake of over 73% (20m residents) through digital and social media management, events, and advertising;• Worked alongside pharma’ company Sanofi Aventis to deliver childhood vaccination campaign (generating £50k annual funding), engaged pharma’ companies for buy in to other annual campaigns;• Created and delivered large-scale integrated, cross-platform campaign to reduce use of health services, including targeted digital ad campaign, social network, new easy to use website, outdoor installations and media, resulting in 71% message awareness in target demographic, 58% of audience likely to alter behavior, resulting in £multi-million savings;• Successfully embedded digital advertising and social channels including mobile, gaming, and affiliate;• Delivered successful regional bowel cancer awareness campaign leading to 550% increase in referrals, 72% message recall rate and 24% increase in symptom awareness among target population.

• Created innovative concepts, managed media buying and developed multiple integrated marketing campaigns exhibiting effective behavior change – inc. 1500 direct referrals for NHS Health Check campaign and 22% referral to COPD services;• Developed expertise using a range of on and offline channels; including social media, cost/pay-per-click, email, geo-location and Search Engine Optimisation, print media, direct mail and ‘above’ and ‘below the line’ targeted advertising;• Managed multiple projects and service contracts in excess of £1m, including creative, marketing, events, and locum agencies and independently obtained funding to deliver high-priority campaigns;• Conducted detailed primary and secondary research methods including Experian Mosaic, Strategic Needs Assessment and advanced level population segmentation data, to inform channels, messages and the planning process;• Produced short and long-term strategic marketing plans, and evaluated mar-comms activities;• Wrote and edited copy for specific audiences;• Utilised relationships with Head of Communications and external agencies to deliver PR on policy driven issues including brand management, corporate image and brand integrity;• Successfully planned and delivered events, including three annual ‘Town Show’ events - each directly engaging over 10,000 people, and ‘Industrial Scale Shift’ CVD strategy regional seminar for public and Third Sector professionals (including chairing of seminar);

• Successfully implemented controversial Smokefree legislation across Portsmouth, ensuring transition to legal requirements whilst building brand confidence to over 5,000 businesses;• Created and maintained an accessible database website of community-based physical activities for people aged 50+, including content management, acquiring 1000 users at launch;• Delivered on- and offline marketing of projects on minimal budget to older residents in rehabilitation from cardio-related episodes, chemotherapy, and falls;• Liaised with cross-sector stakeholders and managed media coverage of projects, edited online content; wrote media releases, and organized launch events and photo-ops.

• Positioned, built, tested, and operated a range stationary, hand-held and high definition camera of sporting events including football, cricket, and Great South Run; • Coordinated and set-up mobile studio ready for live broadcast;• Supported camera operators with equipment logistics• Liaising with production team to deliver support and rapid problem solving;• Worked with a team to rig and de-rig cameras on a tight timescale;• Camera assisted and running for live 2005 Ashes series.