Part of the Marketing Communications and Branding team, a vertical under the corporate affairs department. Ensuring design, message consistency and alignment with BASF’s global brand guidelines. Drive global brand campaigns. 35 Million+ impressions for the online brand campaign in 2018.Build trust and awareness of the BASF brand by utilizing effective marketing communications and advertising tools.Actively partner with 11 business units for their marketing strategy and communications requirementsUse both offline and online medium to promote products and services of BASF. Execution of events and exhibitions across South Asia.

Increased traffic to the current company’s website by 200% via social media strategy and SEO.Led market launch of 17 new products. Identified opportunities, collaborated with technical team and created campaigns.Standardization of brand colours and typography. Implemented the new guidelines across all print and web collaterals. Developed the new website on the same lines.Generating business lead for software products like Core banking solutions, ATM solutions, internet banking.Developed a content strategy based on infographics to drive social media campaigns.Formalized the business communication and digital marketing policies of the company50% growth in PFMS sales achieved via Email marketing.

Initiate and execute National AlliancesImplementation of strategic partnerships on a national scaleNegotiate and finalize engagement termsFormulate lead generation activitiesDetermine the scope of ATL and BTL activitiesDevise In-store and on ground activationsDesign and execute campaigns on digital platformSchedule planning and database parameter selectionDevelopment of new initiatives in marketing ( like handheld for data generation)Supervised feasibility study across Tier1 and Tier2 cities of the countryFormulation of marketing, sales and communication planBudgeting and financial control of marketing activities