To set and evolve the overarching strategy for Clear

Clear is the marketing strategy consultancy for ambitious leaders that want to drive lasting transformation in their category. We drive innovation, help localize positioning and design brand experiences for growth. Starting off as a one-man band in Jan 2017, we built a team that elicits a ‘It's very CLEAR’ response from most clients we work with in Asia. Besides Singapore, we have on-the-ground presence in Manila, Shanghai, London, Frankfurt, New York, Dayton and a strong partner network across other key markets.In a tough competitive market like Singapore, we have been growing and delivering to targets when many other competitive strategy consulting agencies are struggling or have closed their office. What keeps us going is our people and our focus on insights to drive strategy and creative.

Built a well-bonded team that continued to drive business growth after my departure. Established key accounts starting from ZERO base taking them to SGD 5MM++ in revenue. Led thought leadership with published papers (ESOMAR), speaking assignments at conferences, management programs at SMU.

Responsibilities: Team and P&L managementRaised the profile for ORC International in Singapore via client engagements and marketing events. Started as a 1-man show (zero brand awareness, zero revenue) and build the business and the team to a modest size.Core research responsibility: Facilitating insight activation and cross functional team engagement workshops with a focus on innovation and driving behavior change.

In March 2010, I started as a one-man band in Singapore. With support from our HQ in Melbourne, I did everything it takes to establish a business: administration, supplier relationships, cold calling, organizing events, writing point-of-view documents to build research credibility and raise the profile of ORC International in Singapore. Eventually, I attracted big brands to work with us…..but I feel most proud about attracting the wonderful team I have today.Within 2 years, we had a team of 6 and key account relationships to be proud of.

Marketing Research (core module): Undergrad and Market Research Applications (elective): MBA and Exec MBAsI enjoy 'teaching' because I love the 'questioning environment' a classroom setting thrives on.

Managed a team running multi-country tracking studies. Lead the innovation area of expertise in the region. Made a ton of good friends. Learned how single minded focus on research lays the foundation of strong client relationships. After the 'death' of Research International, I wanted to attempt to create a similar brand in Singapore....which was soon to be ORC International, Singapore.Max team size: 12 Revenue ~USD 6MM

Lead one of the financial services team. Had an unforgettable view of David Letterman's office. Enjoyed walking down Broadway to times square with occasional celebrity citing. And yes, as always, did some good innovative research. After our first and only child, we had to relocate to Asia and I hear from friends that my immediate client said "I was a legend". That still feels so good even after all these years!Team: 3 Revenue: USD 3MM

Tried to get BASES to think differently and failed (miserably). Its a great company and I really respect the culture. I learned how it pays to do the consistently - does not matter right or wrong.Team: 2 Revenue ~ USD 1MM+

Understoon Islam. Learnt about Arabs as consumers. Earned the $ to fund my masters degree in research. Reason to move: Full scholarship from the Coca-Cola school of marketing to pursue a degree in marketing research from the University of Georgia

Worked closely with some of the best minds from the Indian market research industry as part of the 3 agency team (Nielsen, IMRB, TNS) running the National Readership Survey. Reason to move: Not sure. Really.