Sana A. Email & Phone Number

Vancouver, British Columbia, Canada

* Worked closely with product and design teams to develop and execute end-to- end research studies for diverse sets of projects using agile working models.* Unearthed actionable insights employing various methods and approaches tailored to the specific research questions and stage of the product life-cycle.* Spearheaded the successful planning, execution, and analysis of a multi-phase study dedicated to the development of a new user portal.

Montreal, Quebec, Canada

* Implemented an online experiment on Gorilla for a study about the phonology of word structures in Hindi with additional audio-based interactions built using JavaScript, HTML and CSS.* Employed journey mapping, co-design and prototyping to design the experimental setup, survey and questionnaires while maintaining ethical standards in research.* Conducted pilot studies to identify and address user challenges, driving iterative improvements and resulting in an optimized study… Show more * Implemented an online experiment on Gorilla for a study about the phonology of word structures in Hindi with additional audio-based interactions built using JavaScript, HTML and CSS.* Employed journey mapping, co-design and prototyping to design the experimental setup, survey and questionnaires while maintaining ethical standards in research.* Conducted pilot studies to identify and address user challenges, driving iterative improvements and resulting in an optimized study design.* Conducted in-depth data analysis using phonetic transcriptions, statistical and linguistic techniques.* Developed and implemented automated data analysis pipelines using R and Python scripts.* Managed participant recruitment and research operations to facilitate the study with 50+ participants. Show less

Montreal, Quebec, Canada

• Developed a robust evaluation framework by creating and implementing 200+ Junit tests to assess student assignments, ensuring accurate and consistent grading based on established criteria.• Leveraged visualizers and GUI tools to facilitate debugging processes, enhancing the evaluation of student submissions and addressing edge cases and logical structures for thorough analysis.• Provided expert guidance and support in debugging and troubleshooting students' code and programs… Show more • Developed a robust evaluation framework by creating and implementing 200+ Junit tests to assess student assignments, ensuring accurate and consistent grading based on established criteria.• Leveraged visualizers and GUI tools to facilitate debugging processes, enhancing the evaluation of student submissions and addressing edge cases and logical structures for thorough analysis.• Provided expert guidance and support in debugging and troubleshooting students' code and programs, fostering a collaborative learning environment and optimizing program evaluation. Show less

Montreal, Quebec, Canada

• Coordinated and ran the academic peer tutoring services, overseeing the entire implementation of the program including recruiting tutors, contract management, session bookings and compensation.• Led the development of the tutoring booking website with an intuitive and user-centric interface that streamlined the process of scheduling tutoring sessions.• Conducted mid and end of semester surveys to gather comprehensive feedback from stakeholders, enabling continuous refinement of the… Show more • Coordinated and ran the academic peer tutoring services, overseeing the entire implementation of the program including recruiting tutors, contract management, session bookings and compensation.• Led the development of the tutoring booking website with an intuitive and user-centric interface that streamlined the process of scheduling tutoring sessions.• Conducted mid and end of semester surveys to gather comprehensive feedback from stakeholders, enabling continuous refinement of the program through data-driven insights Show less

Montreal, Quebec, Canada

* Designed open-access books with interactive visualizations leveraging market research & UX design principles, elevating reader experience and accessibility.* Studied existing literature on readers’ behaviors, preferences, and needs, to create user personas and inform the design of web interfaces and content presentation.* Conducted UX/UI snap testing and usability studies, gathered interactive frequency, page views, time spent on pages and accessibility metrics.* Findings refined… Show more * Designed open-access books with interactive visualizations leveraging market research & UX design principles, elevating reader experience and accessibility.* Studied existing literature on readers’ behaviors, preferences, and needs, to create user personas and inform the design of web interfaces and content presentation.* Conducted UX/UI snap testing and usability studies, gathered interactive frequency, page views, time spent on pages and accessibility metrics.* Findings refined the reading interface, resulting in 12% increase in user engagement and 10% improvement in overall accessibility. Show less

* Analysed quantitative metrics and web analytics on user experiences, including pain and gain points, customer satisfaction scores, CPM and workload.* Crafted informative deliverables, translating complex findings into clear insights tailored for various stakeholders and senior executives.* Enabled evidence-based decision-making by providing data-backed recommendations for improving user experiences.* Developed primary evaluative research plans for major clients with diverse user… Show more * Analysed quantitative metrics and web analytics on user experiences, including pain and gain points, customer satisfaction scores, CPM and workload.* Crafted informative deliverables, translating complex findings into clear insights tailored for various stakeholders and senior executives.* Enabled evidence-based decision-making by providing data-backed recommendations for improving user experiences.* Developed primary evaluative research plans for major clients with diverse user groups ensuring alignment with business and research objectives. Show less

Montreal, Quebec, Canada

• Managed payroll processes for cafe employees, ensuring accurate calculation and timely distribution of wages, resolved any payment discrepancies or conflicts.• Maintained comprehensive records of employee hours, shifts, and schedules, and implemented policies and procedures to streamline payroll and scheduling processes.

New Delhi, India

* Utilized storyboards and user stories to get a comprehensive understanding of interactions, barriers and aspirations of users of a digital learning platform.* Leveraged Google analytics to monitor user behaviour and track key performance metrics to generate actionable insights and strategic narratives.* Discoveries led to significant design enhancements, boosting user experience, SEO, and client satisfaction by 15%.

New Delhi, Delhi, India

• Studied clients undergoing counselling sessions for various reasons including depression and gender dysphoria.• Attended numerous counselling sessions and observed therapeutic techniques employed by experienced healthcare professionals.• Conducted secondary research to gauge the impact of social media on mental health. Presented findings to a panel of psychiatrists & psychologists.• Participated in team meetings to discuss and analyse case studies, contributing valuable insights… Show more • Studied clients undergoing counselling sessions for various reasons including depression and gender dysphoria.• Attended numerous counselling sessions and observed therapeutic techniques employed by experienced healthcare professionals.• Conducted secondary research to gauge the impact of social media on mental health. Presented findings to a panel of psychiatrists & psychologists.• Participated in team meetings to discuss and analyse case studies, contributing valuable insights into the development of personalized treatment plans for clients. Show less

Bachelor Of Arts - Ba, Psychology, Management

Certificate Program, Art And Design