o Reporting to the CEO of the company and responsible for developing brand digital strategy for growtho Owns the brand vision, communications strategy, and advertising budgets across customer touch points and marketing channelso Facilitating marketing strategy, planning, and execution of B2B market ideate, managed, and tracked multi-channel outreach and acquisition campaigns across digital and offline mediumso Designing digital marketing strategy for advertising campaigns, annual budget formulation for planning, branding activities- collateral developments, promotions, social media, and project launch campaignso Developing PR strategies and campaigns to reinforce the brand image and boost the Company’s positioning in the marketo Designed a social media strategy that increased the firm's reach by 950% in two years. Spearheaded a digital marketing team of 15 associates to create campaigns that provided increase in 70% in direct revenue generationo Increased leads by 112% by repositioning the brand as the global market leader in producing innovative, intelligent software products, services and programso Grew inbound opportunities over 200% through SEO refinement and new lead generation programso Owns qualitative and quantitative research to deepen understanding of customers' needs, identify whitespaces, develop targeted go-to-market strategies and raise the bar on customer experienceo Planning 360-degree campaigns and omni-channel adaptation strategy. Creating and executing a strong performance marketing strategyo Data-driven marketing strategy to identify trends/patterns and opportunities for innovation and make optimization recommendations across the buyer's journeyo Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

o Responsible for developing and implementing the entire marketing strategy. Result-oriented marketing campaigns to ensure successful acquisition, retention and optimum utilization of all resourceso Primary responsibility to get inbound leads using a combination of direct and indirect marketing efforts with marketing and sales team at my disposal to run integrated campaignso Plan and execute all digital marketing campaigns to drive digital growth- SEO/SEM, Social media marketing, link building, reporting & analysiso Strategize, execute, monitor, and manage campaigns across multiple platformso Perform ROI analysis and report all data findings, as well as identify strategies - both short term and long term, for continual growtho Manage website analytics and provide input to the team for improving user experience, content/creative managemento Keyword research and SEO strategy, on-page and off-page work. Perform a combination of on-page and off-page activities for better SERP positionso Research most suited platforms, create profiles on the same, and drive branding and acquisition efforts using platform specific best practices, hacks and techniques. Continuous improvements on website and all social media channelso Plan and manage paid campaigns on Facebook, LinkedIn and google and other platformso Designed and directed content development for website, social media platforms and landing pages for integrated online content syndication

o Craft entire Digital Marketing Strategy, including content, SEO/SEM, email, social media, paid and display advertisingo Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)o Product marketing including branding, positioning, pricing and GTM strategieso Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)o Analyze consumer behaviour and determine customer personas. Directing the content idea (text and designs) with team to boost conversiono Identify opportunities to reach new market segments and expand market shareo Monitor competition (acquisitions, pricing changes and new products and features)o Leveraging Google Ads and Sales Navigator on LinkedIn, dedicated efforts on lead generation and listing platforms like Upwork, Clutch, AppFutura, G2 Crowd, Good Firmso Responsible for overall sales and sales processes of the IT services. Planning and executing strategies to maximize the revenueo Formulating strategies and tapping unexplored market segments for business expansion. Exploring new business opportunities. Reviewing the market response and requirements and communicating the same to the management for coming up new services or productso Manage events related to product launch promotions for accelerating the revenue growth for products. Product awareness to all internal and external stakeholderso Responsible for hiring, nurturing, training and leading the entire team

o Potential partnership strategy. Negotiating with vendors and standardize services to provide a good customer experienceo Building strategies to ensure quality portfolio packages listing along with complete details to maintain standardo Product enhancement for vendor acquisition process, which includes: creating wireframes, landing pages & workflowso Strategy, plan and execution of Social Media Campaigns, partnering with Influencers on Instagram and Twitter to boost awarenesso Planning organic digital marketing campaigns, including web, SEO, email and social mediao PPC Ads, daily optimization based on performance and tracking goalso Evaluation of end-to-end customer experience across multiple channels and strategy to uplifto Identify trends and insights, and optimize the performance based on the insights

● Led a team of more than 4 associates to implement sales for charity division ● Recruited people from different background and provided training to improve their soft skills, interpersonal skills, communication and attitude, apart from on‐field sales and marketing training ● Managed multiple commercial operations' (Call Planning, Territory Management, Sales Reporting,, etc.) for big charity clients

o Graduate Engineer Trainee: Worked on Agra-Lucknow Yamuna Expressway Highway with HDAI designing teamo Worked as a Highway and Bridges Engineer and designed layouts and structures of projects assigned