- Created and led international social strategy and execution (including paid), leading a team that cultivated original content for global MTV music tentpoles and shows, including the MTV Video Music Awards, MTV European Music Awards, & more across MTV accounts (88M+ following in the Asia, EMEA, and LATAM markets), and implementing internal digital processes.- Led all aspects of global influencer campaigns, inclusive of strategy building, identifying talent, budgeting, and collaborating with cross-functional teams to find new ways to integrate social content/activations into digital marketing activities to grow and engage fans on a global scale.Owned the editorial and content strategy for key music campaigns by advising on social-first content & video storytelling while monitoring the quality and consistency of marketing content to preserve brand integrity - efforts which resulted in 231M+ views across international music content in 2020.- Managed relationships with agencies and social platforms to execute paid campaigns (inclusive of budget management of $100K+, campaign optimizing, and accounting for lifecycle metrics) and bring beta opportunities to MTV's global social initiatives to maximize global reach and cross-platform engagement. - Owned reporting and analysis for music campaigns to inform tactical strategy, including making campaign optimizations & keeping abreast of digital landscape changes, social trends, and the latest in social algorithms to inform global MTV music strategy and make core recommendations to internal key stakeholders & leaders.

• Manage talent and social media influencer marketing for sales campaigns• Write copy, provide creative direction, and oversee paid media executions for social campaigns • Manage the iHeart Ignite product, which focuses on selling, creating and activating social influencer marketing campaigns for major clients (T-Mobile, Macy’s, Taco Bell, Express, etc.) & driving revenue • Create social and digital monetization opportunities for iHeartRadio by packaging & customizing social products, guiding creative strategy and planning campaigns to deliver against clients’ KPIs• Create systems, procedures & best practice guidelines to train sellers on how to pitch the Ignite product• Implement social media strategies to increase reach, engagement, video views & KPI results • Track & analyze metrics to recommend optimal digital strategies & to guide decision making & create goals• Create client-facing/internal recaps and case study materials & solicit feedback for product development• Manage relationships with social vendors & partners to ensure campaigns are executed in a timely & effective manner• Co-creator of a social paid media extension of Ignite, which has driven close to $2M in revenue• Manage partnerships between third party social media platforms and media companies

- Manager of partnerships with key platforms - Facebook, Twitter, Instagram, Pinterest & Google +.- Manager of Social Media for Brand Solutions/Sales (clients including Target, Ford, Coca Cola, etc)- Create social media marketing campaigns for major BET tentpoles (i.e. BET Awards, BET Experience, Soul Train Awards) and original programming (The Game, Being Mary Jane, etc.)- Oversee the creation of social media marketing assets - memes, GIFs & videos.- Own the overall analytics reporting process from start to finish by providing recommendations to various departments based off of findings & providing metrics and presentations for each show, tentpole, paid social campaigns, client campaigns and unique social executions (e.g. contests, sweeps, etc)- Partner with Digital team to identify and develop show-specific initiatives- Point person for analytics for sponsored content, trending and best practices on Social Media campaigns (i.e. Ford, Pantene, Coca Cola) using Adobe Social, Twitter Analytics, Nielsen Social Guide, Shareablee, Facebook Topic Data, Crimson Hexagon, AppsFlyer, Sysomos, Unmetric, Bit.ly, et al. - Manage work flow with internal depts: Ad Sales, Legal, PR, programming and consumer marketing- Manager of over 70 social media accounts on multiple platforms such as Facebook, Twitter, Instagram and Snapchat- Work with artists and talent to create innovative social campaigns that enhance upon their work with BET