Sana Ali Email & Phone Number

Led account design framework and in-app messaging design framework (teaching, onboarding, change management, offline, promotions) for the New Outlook on Windows.• Developed user migration campaigns, transitioning ~50 million users to the New Outlook. Advocated for user-centric design patterns, reducing user feedback and dissatisfaction.• Explored immersive newsletter experiences, developing full-bleed image themeing. Presented concept to design leadership, resulting in shipping image themeing and AI-generated image themes across all Outlook clients.• Conducted code audit on feature promotion messaging resulting in developing Tips, a teaching framework for onboarding users. Designed UI elements and motion language through cross-discipline collaboration, leading to 1-3 million DAU for teaching repository and a 20-25% completion rate of the first-run experience tour.• Led Offline messaging framework, creating guidelines for messaging severity when the app is offline and developed interactive offline badging indicator. Collaborated across disciplines for interaction guidelines and prototyped interactions for user testing as well as for UX storytelling to get buy-in from stakeholders. • Mentored LEAP UX apprentices on UX storytelling and Figma tooling. Conducted sessions on creative applications of variables in Figma, sharing strategies on how to reduce design churn.

Led account design framework and in-app messaging framework (onboarding, change management) in the New Outlook on Windows, • Revamped webmail design for multi-email account configurations, updating navigation patterns and creating multi-email account design documentation. Resulted in positive user feedback around feature parity and increased MAU.• Developed scalable add account flow, reusing design across multiple points in user lifecycle including initial app setup experience. Prototyped flows for enterprise and consumer users for user testing animation as well as for UX storytelling to get buy-in from stakeholders.• Presented to the C-suite on how accounts work in Outlook and mitigating negative outcomes on New Outlook adoption, influencing account design strategy across Outlook.• Championed documentation and toolkit creation, developing initial components for New Outlook across account and user types in multiple densities and light/dark modes. Contributed to creating templates for designers, program managers, and engineers.

• Lead creative vision and concept design• Edited, designed, illustrated, and layed out LAYLA Journal (InDesign, Photoshop and Illustrator)• Created animation for social media and email list use in Photoshop and Premiere• Created style guide and brand identity using InDesign, Photoshop and Illustrator• Update and maintain website in Shopify with custom HTML/CSS

• Created and tested design exploration for multi-account management for Office 365 in 5 day design sprint.• Explored and prototyped new motion design patterns and interactions in Protopie, Sketch and Framer X to help define the future of Outlook motion design.• Collaborated with Word partner team to implement new interactions for spellcheck in Classic Outlook; conducted preliminary user research and validated prototype interactions and motions via UserTesting.com; wrote up research share out

• Provide services for User Experience Design, IA, Branding, Icons, and more• Maintain and update WordPress website with custom html/css• Create customs icons for in app use

• Provide services for Corporate Branding, Educational Media, Video Editing, Logo Design, Posters/Banners/Brochures, Book Illustrations, • Adept at design on both print and digital media • Own design process from inception to completion• Develop marketing strategies

Projects: Museum of Jurrasic Technology | Website RedesignUI/UX Designer• Researched target user, and built user journey based on results• Rebranded MJT website; took both stakeholder input and market research into consideration• Created brand new website redesign in Sketch and Invision; utilized nested components.Lensabl | iOS AppLead Designer & UX Researcher• Successfully communicated design and tech concepts with team members from marketing and sales backgrounds• Created components and a design system according to Lensabl’s style guide.• Distributed design assignments between team members for medium fidelity.• Created and maintained design master file in XD.• Created in app animations in XD. Tested prototypes, then iterated to improve usability.

• Wrote surveys in Google Forms and Survey Monkey; conducted interviews.• Communicated and collaborated with developers to ensure design would work in both iOS and Android through Heali’s React backend. Facilitated a user centered design culture.• Synthesized research findings into research report and stakeholder presentation.• A/B tested on low-fi to validate design direction. Recorded and analyzed usability tests on medium and high fidelity prototypes.

• Composited in Nuke for SZA’s Love Galore music video,Mike-WiLL-Made-It’s Perfect Pint music Video, and Bright• Altered preexisting model in Maya and Modo for Bright• Textured color, dust, and bump maps in Mari for Bright

• Composited 360 VR video in Nuke for Kellogg’s VRcommercial Tom Shields: Dive Right In and variousunreleased Nokia projects exclusive for OZO camera• Beta- tested Nuke CARA beta tools in production setting

North Hollywood, Ca

• Composited in Nuke for shows including Agents of Shield,Gotham, Minority Report, CSI, Person of Interest,11.22.63, etc• Modeled assets in Modo and Maya (train, car, tunnel, etc.)for Minority Report• Created train dust maps in Mari for Minority Report• Modeled matte-painting assets in Modo for WestWorld• Photo-scanned and Re-topoed models in PhotoScan, Modoand Maya for Gotham, Minority Report and WestWorld

Certificate, User Experience Design Immersive

Bachelor, Digital Animation And Visual Effects

Certificate Of Completion, Digital Animation And Visual Effects

Activities and Societies: Brother's Brimm ProductionThe DAVE School is an immersive program that takes students through the full VFX.

Full Stack Software Development