Sana Nasir Email and Phone Number

- Conceptualizing and drafting positive and relevant narratives and messaging, identifyingtarget audiences, and developing platform-specific objectives and activities- Establishing ties with traditional and digital media. Building partnerships includingspeaking engagements for the CEO- Identifying relevant digital partnerships and on-ground activities necessary to leveragetraction, engagement and visibility for the Fund- Ensuring the organizational narrative is on top of the market trends, is fully informed andwoke to reflect on the gaps in digital accessibility across the country- Managing PR, collaborations and internal and external events’ budget, maintainingcosts allocation to vendors and partners. Ensuring the best results within corporate guidelines- Supporting the Communications team in the development of relevant content internally for the website, and externally for press and media- Playing a leading role in determining and executing the marketing & communicationsstrategy for the organization

- Overseeing public relations and communications plans to enhance the overall organization's reputation and positioning- Providing support and strategic counsel to top management, ensuring all relevant communications engagements are in line with the organization’s objectives- Leading the Communications team and the assigned agency in developing, drafting and managing monthly CRM calendars - Writing, editing, producing and managing the distribution of internal and external communication content - Looking after the organization’s social media accounts with a cumulative community of over 200k+ followers- Working with production houses, printing agencies, video producers, and event organizers for different projects- Managing the development of crisis response strategies, reactive statements and establishing a standard and proactive response approach- Managing and handling in-person unexpected issues including first-hand negotiations with protestors and external stakeholders- Planning and managing seminars, press conferences and award ceremonies Key Achievements:o Moderating monthly LIVE sessions on the official Facebook page with an average active live audience of more than 1000 users across Pakistano Established a state of the art Facilitation Centre at the premises catering to over 150 walk-in customers approaching the organization for different agendaso Successfully established a Complaint Management System combining the complaints received from different nodes of communications (24/7 Call Centre, Walk-ins, Website, Email)o Successfully conducted multiple seminars, press conferences and award functionso Established strong ties with the media fraternity to disseminate ongoing positive messaging

- Managing client's social media accounts- Providing complete customer care and active support- Developing social media strategy, paid media and influencer collaboration plans- Offering basic creative design support- Providing 360° web design and development solution- Content and copywriting solutionKey achievements:o Upwork Top-Rated service providero More than $7k earningso 24+ jobs

- Determined the client’s requirements to launch a predominantly political magazine- Managed, supervised and led the web and content team - Continuously worked to improve the aesthetics of the content and design- Ensured the key deadlines were met for the dissemination of time-sensitive content- Overlooked monthly reports on improvements and content plans (Google Analytics, Hootsuite, and other social media-focused analytics channels).- Developed, managed and maintained the company’s social media accounts- Developed social media copy, paid-social media plans and influencer programmes- Coordinated with photographers and videographers for onsite photo/video shoots - Served as a mentor and advisor to the staff writersKey Achievements:o Curated editorial calendars and media kit for press usageo Completed and published 6 special editions on events of global and national significance

- Developed a digital media wing for the agency by building a strong client portfolio - Ensured that clients were aware of our offerings and pitched existing services to clients - Designed, reviewed, and allocated budget to the social media plans of the clients - Created influencer based campaigns and set individual KPIs - Took a lead role in ensuring that deliverables were met on time and within budget- Monitored and maintained the agency’s social media presence across all digital channels- Managed and monitored the development, delivery, launch and marketing of ERP solutions Key Achievements:o Designed, developed and managed the complete rebranding of the Sindh Education Foundationo Secured 3 law firms for the implementation of the Lawyer Management System (ERP)o Managed a budget of PKR 1 million in paid advertisements for various clients

- Lead the development of communications strategy, internal and external messaging and annual communications roadmap - Planned and managed corporate events including investor events and press conferences- Drafted and updated communications materials for the organization - Developed and implemented social and digital media strategies for the organization- Managed the social media plans and programs of existing clients- Successfully maximized media outreach and proactively sought media opportunitiesKey Achievements:o Developed the communication plan for the launch of Sindh Single Window Facilityo Secured partnership as Technology Partners with Oxford Press Pakistan for their event Karachi Literature Festivalo Delivered an event app within record 25 days from conceptualizing to launching it to the public

- Created strategies for new business development and reached out to potential clients - Maintained a strong network of business contacts that grew significantly, over time- Developed social media strategy with the content and creative teams for key accounts- Established and managed the complete influencer directory for the agency- Pitched campaigns to celebrities, trending influencers, microbloggers and vloggers- Created pertinent write-ups related to the brand to be diffused on social media platforms- Drove conversations, generated engagement and moderated the brand’s social media Key Achievements:o Initiated, negotiated, and signed on more than 15 new national and regional customerso Successfully managed PKR 2-3 million budget for digital donation drives and campaignso Ensured clients grew into loyal customers with a retaining history of over 3 years

Writer at Good Food Magazine, Pakistan. The leading English food magazine of Pakistan. Food and diet based research articles. Celebrity interviews, included.

Organized the first ever university TEDx event at Bahria University Karachi Campus. The event needed extensive brain storming and both time and work management skills. The event was structured entirely as per TEDx rules and was successful to create the same TED like environment. *International Achievement.

- Extensive Research and write-ups.- Catered to different styles of writing (APA, MLA, Harvard)- Wrote papers on a vast variety of topics belonging to diverse fields.

- Administered Facebook Fan Page for two distinct departments- Managed content on the fan page.- Responsible for branding and devising the campaigns- Introduced new ideas.- Handled their Twitter Accounts. - Interviewed celebrities.- Revamped the website.- Wrote content for in-house e-flyers and posters.