Sana Tayeb Email and Phone Number
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Creative brand strategist, integrated marketing communicator, and versatile writer, proficient in technical communications. Over seven years of expertise effectively managing content creation and grassroots community building for digital and traditional media platforms.As the Creative Brand Strategist at Novation Consulting Inc., a New York-based design and communications agency, I help brands transform into icons and companies into stories worth telling through design and fully integrated research-centric marketing campaigns. My core strategy for small business marketing is to blend creative problem solving with an analytic approach. The result is a brand strategy that spurs growth.With over seven years of experience in brand development initiatives catering to both B2B and B2C environments, I have led creative and strategic teams working in physical and digital spaces across lifestyle, real estate development, hospitality management, big data, and technology industries to name a few. I view myself as an extension of my clients' businesses, partnering with them to deliver outstanding marketing results that facilitate business growth and increased profitability. S K I L L S __________Creative, Technical, Academic, and Business Writing | Strategic Planning | Brand Positioning Statements | Qualitative and Quantitative Research | Brand Storytelling | Brand Audits | Digital Marketing Campaigns | Project Management | Client Management | Resource Utilization | Corporate Communications __________Windows/Mac Operating Systems | Apple iWork (Keynote, Pages, Numbers) | Microsoft Office (Word, Excel, PowerPoint, Outlook) | Adobe Photoshop, Dreamweaver, InDesign | WordPress CMS | Canva
Tayeb Group Inc.
View- Website:
- thetayebgroup.com
- Employees:
- 9
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Marketing DirectorTayeb Group Inc. Jan 2010 - PresentGreater New York City AreaTayeb Group is a boutique real estate firm, based in Bayside, Queens. We have been proudly serving the Queens, Nassau, and Suffolk real estate markets in New York since 2004. The team at Tayeb Group distinguishes itself with a 'client-first' philosophy and prides on "delivering results that move" our clients. I invite you to learn more about us! www.thetayebgroup.com
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Creative DirectorNovation Consulting Inc. May 2013 - PresentGreater New York City Area- Shape digital identities and communications programs by defining objectives, audiences, and marketing direction for organizations such as TGI Fridays, TIE Global, and Le Soie Cosmetics, using an extensive network of alliance partners.- Skilfully write, edit, and proofread hundreds of clients’ content including long-form articles, case studies, market research reports, proposals, and white papers.- Developed the strategic framework and creative foundation to significantly reshape public image of clients like TIE Global, one of the world’s most extensive entrepreneurial networks with over 13,000 members in 18 countries.- Conceived, wrote, and produced digital media campaigns, increasing TIE's website traffic by 150%, and growing social media portfolio traffic by more than 200%. ...Novation Consulting is a lean design and communications agency based in New York City. At Novation, everything we do is pinned to the “one size doesn’t fit all” philosophy. Each new project is approached from an original perspective, transforming ideas into reality. We strategize with clients as partners, yet bring in the outside expertise they need to compete in the digital world. Learn more about us at: www.NovateZone.com -
ContributorStartup Grind Jan 2016 - PresentSan Francisco Bay AreaI blog about leadership lessons and design thinking for startups and entrepreneurs. -
Social Media And Research DirectorInnerspire, Llc Jul 2013 - Sep 2013Greater New York City Area- Collaborated with the CEO and strategic teams to pitch, plan, and execute brand strategy, creative briefs, and marketing campaigns for clients in commercial, and nonprofit sectors. Partnered closely with content planners to plan, develop, and refine content to meet clients' quality standards for publishing.- Led brand relaunch and website redesign teams that achieved client goals and agency growth objectives, including the acquisition of over $250,000 of additional business. -
Strategic Project ManagerInnerspire, Llc Mar 2013 - Jun 2013Greater New York City Area- Supported the CEO in planning and execution of project activities, including project planning, resource scheduling, risk management, documentation and support handoff- Managed project teams and deliverables in line with company’s guidelines and requirements; evaluated project flow, provided updates and conducted review meetings with cross-functional teams to keep all projects on track; analyzed the project portfolio to ensure that all work aligned with strategic decisions and direction of the company- Served as a liaison for assigned businesses to foster a good working relationship with all clients of Innerspire; assumed day to day responsibility of signed agreements and built outstanding client relationships- Collaborated with the CEO to identify dynamic opportunities for the company, evaluated challenges and aided in the development of initiatives designed to reduce operational costs and strengthen client relations
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Social Media Marketing ManagerMannzili.Com Apr 2012 - Jun 2013Doha, Qatar• Developed a customized Social Media Strategy for Mannzili.com based on its objectives• Optimized Mannzili’s web presence on an ongoing basis to enhance and attain target audience• Monitored Mannzili’s social media channels on a daily basis to provide fan base with latest in Qatar's real estate news via some of regions largest news sources• Engaged with Mannzili’s audience on an ongoing basis• Constantly optimized Mannzili’s social media strategy to ensure consistency in results• Kept track of comprehensive social media engagement insights and metrics to evaluate effectiveness of Mannzili’s social business strategy and presence on an ongoing basis Key Performance Metrics: Facebook Page: Increased Page Likes by over 40%; 2.1M Unique Impressions by 905,899 usersTwitter: Generated 3,286 New Twitter Followers in this time period; 10,834 Link clicks; 406 Direct @ Mentions; 2,393 RetweetsCombined: 8,179 INTERACTIONS BY 5,096 UNIQUE USERS36,601,975 IMPRESSIONS"Mannzili.com" is the first and largest property aggregator aimed at the Qatari market -- it delivers real time value to its users by promoting transparency and clarity in the Qatar's real estate market. Please visit http://www.mannzili.com for more information.Facebook: http://www.facebook.com/MannziliTwitter: https://twitter.com/Mannzili
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Board MemberEntrepreneurshipedge May 2011 - May 2012New York, NyentrepreneurshipEDGE is a 501c3 nonprofit organization that aims to support youth who are launching innovative community projects that benefit the community through providing social enterprise education, mentoring, opportunities and networking.Learn more about entrepreneurshipEDGE at: http://entrepreneurshipedge.org Facebook: https://www.facebook.com/pages/entrepreneurshipEDGE/110185705676756Twitter: @eE_talk
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Aml Adjudication AnalystBank Of Montreal Dec 2008 - May 2012Toronto, Canada Area• Investigated and assessed customer transactions for potential money laundering risk associated with the Bank’s Canadian operations - with a particular focus on Personal and Small Business portfolios • Worked independently and in conjunction with several Compliance business units on high volume of cases across different customer segments, portfolios and AML risk typologies to ensure application of Anti-Money Landry procedures across the BMO Group -
Social Media StrategistTayeb Realty Group | Realty Executives Today Jul 2009 - Apr 2012Astoria, Ny• Led main marketing efforts for clients' social media portfolio, including internet and social media marketing, market research and analysis, assessing SEO statistics/analytical insights• Managed a live and active relationship with clients of the company by establishing its presence on Facebook, Posterous, Twitter, and other social media channels • Managed various technical/administrative aspects of client's social media channels, including blogs, news and events, et cetera to enrich brand exposure and website traffic • Researched, created, and managed an yearly social media publication calendar for various channels; published news and updates from relevant digital and print media sources – ensured all content posted to website and social media outlets was optimized for maximum search engine ranking -
Finance AssociateQuestrade Incorporated Nov 2007 - Jun 2008Toronto, Canada Area• Administered daily cash management and conducted reconciliation of financial records of a fast-growing online trading discount brokerage; processed Foreign Exchange related transactions on a daily basis while maintaining high standard of accuracy• Produced periodic business reports and provided reviews to the senior management concerning business procedures; collaborated with several departments within Questrade to ensure clients’ requests were being executed in a timely, efficient, and courteous manner -
Vice-President Of FinanceAiesec Toronto Jun 2007 - Feb 2008• Managed all financial and accounting aspects of AIESEC at the University of the Toronto, local chapter of a global student-run organization, which engages young people in leadership opportunities through international internships and currently operates in over 800 universities in over 90 countries• Enforced financial policies/procedures; administered finances, budget management, and payroll remittance to the government in a timely and efficient manner; supervised the 2007-2008 Career Information Day, the largest Career event at the University of Toronto which attracted over 3,600 students and over 130 organizations -
Assistant To The Coordinator Of Library ServicesRyerson University Sep 2005 - Apr 2007• Reproduced and edited numerous texts, articles, documents into alternative formats for students with disabilities at the Ryerson University Access Centre
Sana Tayeb Skills
Sana Tayeb Education Details
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Finance And Economics
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Canadian Securities InstituteFinance
Frequently Asked Questions about Sana Tayeb
What company does Sana Tayeb work for?
Sana Tayeb works for Tayeb Group Inc.
What is Sana Tayeb's role at the current company?
Sana Tayeb's current role is Marketing Director at Tayeb Group Inc. | Creative Director at Novation Consulting Inc..
What is Sana Tayeb's email address?
Sana Tayeb's email address is st****@****rson.ca
What is Sana Tayeb's direct phone number?
Sana Tayeb's direct phone number is +191739*****
What schools did Sana Tayeb attend?
Sana Tayeb attended Ryerson University, Canadian Securities Institute.
What are some of Sana Tayeb's interests?
Sana Tayeb has interest in Social Services, Economic Empowerment, Education, Environment, Science And Technology, Responsive Design, Brand Development, Disaster And Humanitarian Relief, Strategic Market Research, Health.
What skills is Sana Tayeb known for?
Sana Tayeb has skills like Social Media Marketing, Strategy, Social Media, Leadership, Blogging, Seo, Marketing, Online Marketing, Marketing Research, Brand Development, Public Relations, Market Research.
Who are Sana Tayeb's colleagues?
Sana Tayeb's colleagues are Elias Briff, Tayeb Benhocine, Josh Kellerman, Natalia Sánchez, Hassan Khan.
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