Sanath’s passion is to help brands connect with people in meaningful ways for a better business outcome. This is the crux of socioactiv, that will define any company’s Human BrandEdge.Sanath brings over a decade of professional experience in branding, market research & business strategy. He has worked across a spectrum of industries including Engineering, OTC Healthcare, Airlines, Automotive, Fashion, Food and Beverage, Dairy among others. In his earlier stint, he played a key role in the rebranding of Amrutanjan, JK SuperDrive (A Raymond group company) and has carried out extensive qualitative field research for brands like GoAir, Vishal MegaMart, and Mahindra. With a post-graduate degree in Mechanical Design engineering, and years of creative branding expertise, he combines his quantitative and creative sides through the socioactiv platform.As the founder director of socioactiv, he is helping start-ups and established organizations alike, establish customer connect edge for their business growth.