Implemented Real-Time CDP and Adobe Journey Optimizer.Defined data planning and integration with Adobe Experience Platform's Data Lake.Managed data ingestion and consumption processes.Configuration of communication channels including email, SMS, push notifications, WhatsApp, and RCS.Developed data collection processes and maintained performance reports with Adobe Analytics.Managed Adobe Target from implementation to performance monitoring and result dissemination.Handled… Show more Implemented Real-Time CDP and Adobe Journey Optimizer.Defined data planning and integration with Adobe Experience Platform's Data Lake.Managed data ingestion and consumption processes.Configuration of communication channels including email, SMS, push notifications, WhatsApp, and RCS.Developed data collection processes and maintained performance reports with Adobe Analytics.Managed Adobe Target from implementation to performance monitoring and result dissemination.Handled Adobe Audience Manager data, including creating audience segments.Collaborated with business areas to extract requirements and create technical solutions.Provided training to promote a data-driven culture and configured other data-related tools like Appsflyer, Hotjar, and UXCam. Show less

Responsible for Adobe Target. From the implementation, management of tests, to the monitoring of performance and dissemination of results; Hypothesis management, monitoring and A/B test results. Management and creation of A/B Tests to optimize product funnels and landing pages; Development of the data collection, creation and maintenance of performance reports with Adobe Analytics;Implementation of Adobe Analytics with Adobe Launch.

Responsible for data collection, creation and maintenance of performance monitoring reports with Adobe Analytics; Direct relationship with the product, marketing and sales teams. Assisting in the creation of strategies that optimize conversion using tools such as Target, Hotjar, Eloqua; Creation and monitoring of Performance KPIs.

Defining solutions and standards for Web Analytics with Adobe. Implementation using DTM and Launch.

Website development with VB.NET, C #, SQL and MySQL;Web analytics with Google Analytics and tools like GTM and Data Studio.Define and execute SEO strategies;Develop functionality for an ecommerce with VB.NET and SQL

Website development with VB.NET, C #, SQL and MySQL;Develop functionality for an ecommerce with VB.NET and SQL;Define and execute SEO strategies;Technical support for users of our ecommerce.