Digital Analyst
Banco Bmg
Who is Lucas Andrade? Overview
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Lucas Andrade is listed as Digital Analyst at Banco Bmg, based in Aracaju, Sergipe, Brazil. AeroLeads shows a matched LinkedIn profile for Lucas Andrade.
Lucas Andrade previously worked as Digital Analyst at Bmg Bank and Digital Analytics at Pan Bank. Lucas Andrade holds Gestão Da Tecnologia Da Informação, Information Technology from Universidade Anhembi Morumbi.
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Banco Bmg
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Profile bio
About Lucas Andrade
With a solid foundation in Adobe tools and a strategic mindset, my role at Banco Bmg has centered on elevating customer engagement through data-driven insights. Our team's implementation of Adobe Real-Time CDP and Journey Optimizer has revolutionized personalized experiences, reflecting a commitment to innovation and excellence in digital analytics.My expertise extends to automating data ingestion and optimizing Adobe Analytics for insightful reporting, which has empowered us to make informed decisions. Executing targeted A/B testing, we have honed marketing strategies that substantially enhance user interactions, driving Banco Bmg's digital analytics to new heights.
Listed skills include Asp.Net, Seo, Desenvolvimento De Software, Html5, and 28 others.
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7 roles
Lucas Andrade work experience
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Digital Analyst
CurrentImplemented Real-Time CDP and Adobe Journey Optimizer.Defined data planning and integration with Adobe Experience Platform's Data Lake.Managed data ingestion and consumption processes.Configuration of communication channels including email, SMS, push notifications, WhatsApp, and RCS.Developed data collection processes and maintained performance reports.
Jan 2021 - Present
Digital Analytics
Responsible for Adobe Target. From the implementation, management of tests, to the monitoring of performance and dissemination of results; Hypothesis management, monitoring and A/B test results. Management and creation of A/B Tests to optimize product funnels and landing pages; Development of the data collection, creation and maintenance of performance.
Aug 2019 - Jan 2021
Web Analytics Consultant
Responsible for data collection, creation and maintenance of performance monitoring reports with Adobe Analytics; Direct relationship with the product, marketing and sales teams. Assisting in the creation of strategies that optimize conversion using tools such as Target, Hotjar, Eloqua; Creation and monitoring of Performance KPIs.
Apr 2019 - Jul 2019
Data Engineer
Defining solutions and standards for Web Analytics with Adobe. Implementation using DTM and Launch.
Apr 2018 - Apr 2019
Full-Stack Developer
Spheradmk
Website development with VB.NET, C #, SQL and MySQL;Web analytics with Google Analytics and tools like GTM and Data Studio.Define and execute SEO strategies;Develop functionality for an ecommerce with VB.NET and SQL
Dec 2015 - Apr 2018
Developer Internship
Website development with VB.NET, C #, SQL and MySQL;Develop functionality for an ecommerce with VB.NET and SQL;Define and execute SEO strategies;Technical support for users of our ecommerce.
Jul 2013 - Dec 2015
2 education records
Lucas Andrade education
Gestão Da Tecnologia Da Informação, Information Technology
Curso Superior De Tecnologia Em Análise E Desenvolvimento De Sistemas
FAQ
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Quick answers generated from the profile data available on this page.
What company does Lucas Andrade work for?
Lucas Andrade works for Banco Bmg.
What is Lucas Andrade's role at Banco Bmg?
Lucas Andrade is listed as Digital Analyst at Banco Bmg.
Where is Lucas Andrade based?
Lucas Andrade is based in Aracaju, Sergipe, Brazil while working with Banco Bmg.
What companies has Lucas Andrade worked for?
Lucas Andrade has worked for Banco Bmg, Bmg Bank, Pan Bank, Gft Group, and Ci&T.
How can I contact Lucas Andrade?
You can use AeroLeads to view verified contact signals for Lucas Andrade at Banco Bmg, including work email, phone, and LinkedIn data when available.
What schools did Lucas Andrade attend?
Lucas Andrade holds Gestão Da Tecnologia Da Informação, Information Technology from Universidade Anhembi Morumbi.
What skills is Lucas Andrade known for?
Lucas Andrade is listed with skills including Asp.Net, Seo, Desenvolvimento De Software, Html5, Suporte Ao Cliente, Javascript, Adobe Analytics, and Scrum.
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