Handling marketing activities, creating promotional material and running campaigns for the real estate Division.

Nilga deals with weather protective clothing and accessories. Based in the Nilgiris, we supply to the plantation companies and adventure enthusiasts various products that can withstand rugged conditions

Handling projects on Process ImprovementAutomated manual processesAnalysed, designed and created reports to further improve batch picking

Conducted traditional time study to analyze job efficiency on 5 machines working on a simultaneous basisExamined the relationship between defect rates of material inputs and final outputWorked closely with the owners and the workers to understand ground difficulties and business constraints.

Manufacturing: Developed a production forecast chart for all products from historical data and predicted capacity to set targets on a weekly and monthly basis resulting in a reduction of warehousing space requirement by 40%. Developed a costing excel module for all products to facilitate pricing decisions and a wage table to analyze performance and work out wage incentivesPackaging and Logistics: Facilitated quicker decision making and understanding transportation cost by analyzing volume/weight of major products, standardizing packaging and estimating shipment time for both domestic and export (LCL/FCL shipping)Logistics: Facilitated in the paperwork by creating templates that transform purchase orders into various documents such as invoices, bank letters, declarations etc. bringing more accuracyFinance: Analyzed existing products manufactured by the company, and reduced overall product line by 24%. Discontinued products putting strain on production and gave lesser profit. Overall profitability improved 6%.Marketing: Reduced the cost of sending physical samples and leveraged on technology by created an e-brochure of major products to help market products to overseas clients

Handled all outbound marketing programs, including the development of PowerPoint presentations, blogs and marketing outreach. Increased number of leads/enquiries by 33%. Worked closely with the CEO to modify marketing mix. Decided to spend more on advertising and less on cold calling.