Segment Manager
Current• Built the Marketing department for Argentina, Uruguay, Paraguay and Bolivia.• Developed new business models and channels for new products.• Designed a Market Analysis to develop a Marketing Strategy for the next 5 years. Results: Reliable database for decision making and sales forecast. Number of potential clients duplicated and tactics/feasibility studies to expand and reach new segments.• Provide on day to day basis the necessary intelligence to boost sales.• Marketing contact from Latam to PERI Germany headquarters (8.700 employees at 70 countries, revenue of € 1.48 bn)• Facilitate projects based on tactics with the sales engineers.• Digitalized portfolio products (brochures communications between Sales Engineers and Clients)• Assigned the responsibility of developing a productive internal communication program.• e-commerce responsible