Fernando Sanchez, Mba Email & Phone Number

Mazatlán, Sinaloa, Mexico

CONSTRUCTORA MICHEL www.cmichel.mx is a company which offers Infrastructure, Architectural Design& Building construction services in Mazatlan,Sinaloa and the Mexican Northwest.We have worked for some of the most important companies in the country such as PEMEX, HOMEX, Coca-Cola, Pronova Desarrollos, Soriana Stores, Desarrollo Estrella del Mar, Farmacias Guadalajara. Find out more at our website www.cmichel.mx.

Guadalajara, Jalisco

Responsible for achieving sales objectives of the wholesale channel in the Western Region (Jalisco, Michoacán, Nayarit, Colima, Aguascalientes y Guanajuato)

Responsible for achieving the sales and market share goals in the Southern Mexico region (9 States, 22 million population) through the collaboration with our customers and sales force.ACHIEVEMENTS: * Developed and executed new initiatives at the company aimed at increasing our customers´salesforce awareness & engagement towards our brands & products.* Increased 6% of Market Share in the Southwest Traditional Channel (according to AC Nielsen) from 33% in May 2011 to 39% in September 2012. (achieving an all-time record of 46% in the November 2011 period)* Our wholesaler customers increased the sales volume of our brands by 13% in the January-August 2012 period (against same period of 2011, according to ISCAM consultants)

Accountable for managing and improving the commercial relation with the Wholesale Channel customers in the Metropolitan area. Responsible of meeting the sales (sell-in and sell-out) and market share goals of the assigned territory through the planning and execution of the negotiation, pricing and point of sale strategies.ACHIEVEMENTS: * Maintained and grew marginally our market share in the area: from 87.3% in February-March 2009 to 88.6% in June-July 2011. (According to AC Nielsen)* Sales growth (volume) of 11% in 2010 ** and 16% in January-April 2011.** Note: 2010 is comparable growth: including only the volume of current customers and excluding who at the time was our company´s most important customer, which whom we broke relations at the beginning of that year.

Responsible of all the sales department administrative activities: process evaluation, price and discounts administration, information management, demand planning and the relationship with the distribution force. ACHIEVEMENTS: * Creation and implementation of new processes, procedures, policies and formats of the sales department. * I refined the process for estimating the sales department "average selling price", a key company measure.At the same time, I performed the function of KAM for the customer “Casa Ley” (modern channel retailer): Planning, negotiating, execution of sales strategies in point of sale directed towards increasing sales and market share.

Responsible of the company’s purchasing department, focused in the implementation of continual improvement processes and cost reduction in main supplier accounts, as well as the creation of methods for selecting, developing and analyzing suppliers. Performing Strategic negotiations and sourcing control of the most important activities.ACHIEVEMENTS: I developed and implemented a supplier evaluation system with Key Performance Indicators.

Responsible of meeting the sales objectives of the assigned territory (northern Mexico City) in the three distribution channels: modern, traditional and government of all the company’s portfolio. In charge of a sales force consisting of one supervisor and twenty promoters: Activities: Negotiating orders, sales force management and execution in points of sale of all market and trade marketing strategies.

Global Mba, Master In Business Administration

Bachelor´S Degree, Business Administration

College, Business Administration