More than one decade helping companies to attract valuable Customers and make them Loyal. I’m basically a consultant / advisor on Customer centric strategies, but I share that with book&paper writing, conference speaker & teacher at business schools. In 2004 I wrote the book "Personalization, beyond CRM" published by Pearson / Prentice Hall / Financial Times (ISBN 9788420543543).I’ve created my own methodology for Customer loyalty & personalization projects, Persona. Its techniques and methods have been helping my Customers for years... If I don’t find tools to resolve a problem, I create them ... I have a very open and creative mind.My advices have helped several companies on many industries (banking, assurances, hospitality, travel, sports, internet, health …), so over the years I’ve been able to develop & consolidate some skills: Marketing StrategyCRMCustomer LoyaltyCustomer ExperienceApplied PersonalizationCustomer Centric StrategiesBusiness Intelligence / Customer Intelligence / Big DataI lived in Spain and Argentina with my wife and children, so I have a wide scope of the global place we live.I’m an enthusiastic team coach and business innovator, and I strongly believe in sharing, transparency and most of all, people talent.I' extremely interested in everything that surrounds Customer Loyalty, so I suggest a brief visit to my page: http://www.sanchezdetoro.com/