Tasked with envisioning, developing and launching ProActive’s inaugural Marketing and Corporate Communications Department. Responsible for creating and implementing effective marketing strategies, tactics and efforts that strengthen the company’s brand image internally and externally; as well as, effective marketplace positioning tactics to achieve desired business goals nationwide. Internally, tasked with launching the Employee Engagement arm of Human Resources to ensure that ProActive remains a destination of choice for the occupational medicine workforce.Scoping opportunities to expand business operations through mergers and acquisitions nationwide is also key.Conceptualizing, laying the foundation and the eventual management of corporate Supplier Diversity program is in the works.Responsible for developing first class tools via print, digital, social and mobile for the ProActive Sales team to excel in the marketplace, while building our client base nationwide.

Responsible for leading and managing a team of sales account managers across Lancaster, Palmdale, El Segundo, Downtown LA, Universal City, Ontario, Garden Grove and Pomona. Conceptualized and implemented uniform sales process improvements and high professional standards and efficiencies for purposes of lead generating, client management and retention. Developed outward facing strategic communications to establish a uniform corporate voice and image within the Occupational Medicine Industry.

Develop, pitch, negotiate and execute multi-platform Hispanic targeted community engagement partnerships for Disney/Pixar’s Academy Award winning animated film COCO, STARZ Network’s VIDA, HBO’s The Sentence and ICEBOX and other clientsInvited to serve as Cultural Consultant for Disney/Pixar’s Academy Award winning animated film “COCO” to lead engagement within indigenous communities in New MexicoResponsible for leveraging solid long-standing relationships with community leaders and not-for-profit contacts for community engagement events and charitable donationsWrite community engagement proposals inclusive of multi-platform brand awareness elementsConceptualize and executed community tastemaker receptions, fireside chats, screenings and Q&A sessions with VIP talent while handling all event budgets, logistics and vendors

Launched the inaugural USC School of Cinematic Arts Internships and Mentor Program department for undergrad and grad studentsSecured year-round internships for students across the entertainment industry Curated the interdisciplinary Spring cinematic arts internship fair; themed entertainment industry professional development sessions and executive speaker seriesServed as a panelist at the inaugural Academy of Motion Pictures Arts & Science “Academy Gold Internship Program” launch event

Responsible for envisioning, developing, budgeting, executing and managing strategic multicultural community engagement partnerships, sponsorships and community events to promote and expand multicultural community investment and business initiatives across all News Corporation and 21st Century Fox entertainment businesses nationwideNegotiated company presence at leading national industry conferences and eventsDeveloped and wrote strategic plans and managed all multicultural (Latino, African American, Asian American, Pacific Islander, Native American, LGBTQ) community engagement pillars around Creative Arts Education, STEAM, Women/Girl Empowerment, Military/Veteran, Health and Wellbeing initiativesResponsible for vetting, deciding on and handling not-for-profit sponsorships to positively impact underserved communities of color and City of LA Heritage Month celebrationsEstablished strategic partnerships with elite universities nationwide as part of diverse talent pipeline recruiting efforts for jobs and internships (UCLA, USC, HSIs & HBCUs)Orchestrated the engagement of TV stations, print and digital media outlets nationwide to market and promote films and primetime TV shows featuring diverse talent Coordinated internal-facing senior executive Diversity and Inclusion townhallsProduced community VIP leader and tastemaker receptions, screening events, talent panel discussions and “Teacher for a Day” community activations nationwide, while engaging notable members of the President’s Committee for the Arts and Humanities under President Barack Obama

Managed and grew the Hispanic Scholarship Fund partnership Fox Deportes Higher Education Initiative - "El Mundo Es Tuyo,Through Education"Strategic sponsorshipsStructured and managed the Fox Deportes internship program

Developed and spearheaded the National Digital TV Transition Awareness Campaign for News Corporation and Fox with extensive outreach to local, state and federal government officesProcessed and tracked sponsorships/contributions to community organizationsResearched, analyzed and interpreted diversity in entertainment trends and prepared reports with highlighted information for the teamExecuted multicultural events on and off the studio lot promoting Fox shows and films

Provided executive assistance to the President/CEOHandled accounts payable and accounts receivable of two TV stations

Created, coordinated, scheduled, and implemented recreational programs for 140 seniors and completed comprehensive resident assessments, progress reportsHired, scheduled and managed entertainers for special eventsRecruited, hired, mentored and developed the hospital volunteer programResponsible for annual holiday party fundraising and executionChaired the Safety Committee for three years and Chaired the Quality Assurance committee for two years