Joined the in-house influencer team, ION, in 2020 to assist in a variety of campaign and project needs. Began undertaking a range of tasks from building social media strategies for Riot Games, to sourcing and producing ice sculptures in three states as part of a campaign to promote Destiny 2 for Bungie and Xbox Game Pass. Grew into a more defined role as a PM, effectively owning and overseeing the planning, execution, and reporting process for big budget influencer campaigns.• Led ideation, creator discovery, and campaign organization across numerous projects, including Activision’s net new Call of Duty ‘Tastemakers’ campaign that surpassed 4.4M+ impressions, 27.1M+ views, and 3.22M+ engagements.• Managed pitch process and execution of cohesive, integrated influencer campaigns across varied accounts for Amazon, Bungie, Crayola, Epic Games, Intel, Microsoft, Pokémon, Ubisoft, Xbox, and more.• Acted as liaison between internal stakeholders, creative teams, and clients to coordinate talent selection, negotiations, and content production to ensure seamless end-to-end campaign execution and timely delivery of assets. • Worked closely with internal Marketing Science team to analyze campaign performance data in order to provide actionable insights and recommendations for optimizing future campaigns and maximizing ROI.• Utilized copywriting skills to craft effective pitch decks, client presentations, marketing asset copy, and captions.

Was hired to work closely with the Content Director to support her in creating effective content briefs, ideating content ideas, managing the content creation process, assisting with copywriting and concepting, delivering assets for paid trafficking.• Conceived ideas to drive creative output of content for largest client, Invisalign: Led concept & design process; collaborated with designers and photographers to bring paid and organic campaign ideas to life, improved target audience reach and increased overall audience engagement rate by 67%.• Coordinated with internal account team and designers to meet regular weekly and monthly delivery of ~2,000 pieces of content in 2019, meeting timelines and goals 100% of the time.• Owned and executed entire organic and paid brief process for various brands, from inception to delivery.• Improved communication with client to solve for their needs with inventive solutions.• Responsible for quality control and proofing before delivery, publishing, and paid trafficking; ensuring content met objectives and guidelines while following learnings and best practices.

Jumped at the opportunity to work alongside the iHasCupquake team to collaborate on and execute strategies to engage their 6.2M YouTube subscribers and grow the overall brand beyond the reach of their popular YouTube channel. • Launched and curated @CupquakeHQ as merchandising vehicle; grew from 0 to over 100k followers in two years and increased merch demand; accounting for 50% of all sales.• Planned and promoted brand presence at various conventions; including success of company’s first ever standalone fan appreciation event; sold event to capacity and organized gameplay, meet-up, and on-site video production.• Wrote creatively for sponsorships, marketing emails, product descriptions, blog posts, scripts, and social captions; grew reach and engagement 25% across platforms over two years.

As part of a creative partnership with Live Nation, Insomniac Events began to expand its internal workforce with the expansion of its marketing team. My role as Social Media Manager was built out in coordination with a newly realized in-house boutique marketing department that worked in tandem with the existing production company to plan, promote, and produce dozens of national and international festivals every year. • Managed social media team and campaigns for 15 branded large-scale reoccurring music festivals (30-140k attendees), including Electric Daisy Carnival or EDC; grew ticket sales (~20%), engagement (40%), and audiences (22%).• Worked closely with Marketing Directors to create and execute social media marketing plans for each of our branded festivals and events, including Escape Halloween, Beyond Wonderland, Nocturnal, EDC Vegas, EDC Mexico, EDC UK, and many others. • Maintained partnerships with marketing teams across the U.S. and internationally.• Worked effectively during festivals to coordinate live social media posts while monitoring platforms for any hiccups in event experience; including schedule changes, security breaches, changes in weather, and health & safety concerns.

In 2010 Machinima was on the cusp of becoming THE premier MCN for gamers on YouTube. This was at a time when almost all of YouTube’s backend features were completely manual. Which meant, for a network that size, that there was a lot of work to be done in terms of organizing video content and its metadata (titles, descriptions, tags, links) and deploying uploads properly across Machinima’s multiple O&O channels. Working most directly with Machinima Respawn, I was responsible for coordinating 20-30 daily videos. From there, I shifted over to the marketing team, launching and curating the main Instagram account, working on social-forward initiatives and sponsorships, developing brand voice across platforms, as well as planning, producing, and promoting brand presence at gaming events and conventions. Audience Development / Campaign Manager • August 2012 - March 2014 • Planned and executed regular promotions across our regular O&O video content • Scheduled and wrote note annotations for various promotions across YouTube • Created multiple graphic assets for social properties and Machinima.com • Tracked promotional/annotation performance and reach • Assisted in organizing presence at various events and conventions • Worked to expand reach and engage audience with marketing campaigns that enveloped YouTube content, real estate on Machinima.com and the Machinima app, as well as various social media accountsContent Manager / Video Deployment • May 2010 - August 2012 • Scheduled, uploaded, and maintained video content across multiple YouTube channels • Worked with individual channel leads on programming of daily content and promotional pushes • Graphic design responsibilities and content management for mobile applications • Assisted in the development of departmental procedures and task management • Worked directly with YouTube interface across various APIs to manage network content

Production Coordinator • Broadcast Architecture • March 2008 – May 2009• Captured research materials from focus groups for DVD/CD production for client radio stations• Wrote and edited news content for the Smooth Jazz Network website and affiliate news feed• Edited video footage using Sony Vegas• Created basic graphic design elements for production, websites and news content• Compiled research and assembled questions regarding artists careers for multiple interviews• Conducted video interviews with musicians, including David Foster, Seal, John Legend, Terrence Howard, Dave Koz and various othersBilling Department Coordinator • January 2006 – March 2008• Worked my way up out of a short stint in the mailroom• Categorized advertising sales orders in preparation for the Traffic & Continuity department• Prepared all digital sales contracts transmitted from multiple sales offices to check for accuracy• Balanced communications and work flow with multiple nationwide departments and Sales offices • Prepared regular financial reports for Premiere President, Vice Presidents, CFO and Sales staff• Researched and confirmed information regarding advertisers, agencies, run-times, spot data, pricing and miscellaneous contract information

• Assisted customers with purchases of various computer systems and devices• Frequently assisted the Apple Solutions Consultant during peak sales periods

• Monitored hundreds of accounts and handled live dispatch when alarms were tripped• Responsible for following fire and police protocol as it varied by city and state • Dealt with customers and authorities in high-stress scenarios involving burglar and fire alarms• Fielded calls from customers and technicians dealing with support and account maintenance• Kept accounts updated where needed; data-entry and account follow-up• Maintained composure in a stressful environment

• Data entry, organization of office files, order and label printing, maintained and coordinated all orders and shipments with warehouse staff