Responsible for the overall strategy for Business Development as well as the Execution side ofthe business. Formulate scalable business models on New Media - Emailer advertising, display(WEB) and building a strong Publisher Network for a seamless execution of the campaigns.Managing affiliate business which is through direct publishers or through affiliate network toincrease the traffic, transaction and brand performance.Creating & implementing monthly marketing plan for affiliates & alliances, managing strongrelationship with clients with effective ROI.Accurate Reporting to the management, clients and publishers on numbers delivered alongwith proactive inventory analysis to identify optimization areas & new opportunities.Coordinate the production of creative (banners, contextual ads, landing pages), includingtailored creative for affiliates as required.Acquiring online media, coordinating with the sales team to understand the client’s businessobjectives & advertising strategy.Produce monthly reporting and analysis of publisher payments for internal distribution andexecution.

1)Handling functions pertaining to requirement gathering and knowledge sharing of Google HotelAds2)Working with Google India (client site), outsourced from Binary Semantics. 3)Experienced in managing live Google projects, technical solutions and support to partners. Strategic consulting, including product up-scaling with clients, Quality Analysis and review. Developed project workflow tracking and efficiency measurement tools4)Carrying out functions pertaining to bug raising & bug reporting.5)Handling various activities of the project like information gathering, analyzing theinformation gathered, documenting the functional or business requirements.6)Involved in understanding business process and accountable for tracking solution functionalitythrough proper validation of functional requirements, preparing test cases & test plans for UserAcceptance Testing (UAT).7)Providing suggestions to clients on the suitability of methodologies and improvements.

Worked on the project "Accelerating Cryptography" In Linux User space” Trained on Apache server which is a web server software program and plays key role in development of WWW. The project involved providing secure communications for financial or confidential transactions and gives more control over data being shared over network. Worked on Multiprocessing modules which run in a process-based, hybrid or event-hybrid mode and cryptography toolkit OpenSSLimplementing the SSL and TLS network protocol. Understanding Freescale platform setup Enhancing the performance of OpenSSL in Linux User Space. Analyzing the performance of Apache with enabled openssl using apache benchmarking(ab) tool.