Consumer behavior specialist with over 21+ years of experience in research & insights, communication planning, Data science & brand strategy, having diverse category experience from FMCG to Telecom to Automobiles to Tourism. Currently, Head of Strategy for Havas Media Group India, the media agency conglomerate of Havas Group India Have played a pivotal role in setting up the strategy vertical of Havas Media Group in India that includes Consumer Research, Data & Analytics, Tools & Product development. Part of the Global Strategy Committee of the agencyHave published several flagship Thought Leadership whitepapers in India, including Hi-Cricket, Resurgence of Print, enhancing the networking philosophy of Meaningful Media, Meaningful Brands and the global planning process called MxPrior to joining Havas, I was leading the strategy & planning function at Omnicom India, working on a diverse set of clients across both OMD & PHD offices. Have worked on marquee brands like Unilever, J&J, Beiersdorf, Volkswagen, Ferrero, Reckitt Benckiser using comms planning to come up with creative and innovative media solutions for driving brand growthStrong inter personal skills and ability to forge long term client relationships. Result oriented, self driven and accountableRecipient of South Asia Account Person of the Year at Campaign Asia Agency of the Year Awards in 2015Represented India at Cannes 2022 as a juror for Creative Strategy LionsHave been a jury member at Emvies, Abbys & Effies since the last 10 yearsRecipient of multiple industry awards like Media Abbys, CMO Asia, Emvies for work done on J&J, Tourism Australia and Norton