Sanchit Arora Email & Phone Number

Delhi, India

Gurugram, Haryana, India

Vasai Virar, Maharashtra, India

As a cafe owner, following were the tasks I performed:- Managed day-to-day operations including food preparation, customer interactions, budgeting and full P&L.- Planning and management of offline as well as online menus, offers, discounts, etc.- Fulfilled all legal formalities including but not limited to FSSAI, Gumasta License, Udyog Aadhar, etc.- Managed cafe's social media, ran digital ad campaigns on instagram for creating brand awareness as well as inviting the local customer base . In addition, analysing the demographics of the nearby vicinity in order to update menu and introduce new items.

Punjab, India

As a CGM with Zomato, my primary responsibilities were account management along with Zomato's market share growth in the assigned cities.My other responsibilities inlcuded:- Managed a book of business worth Rs. 2 crores for 250 client accounts across 4 cities in Punjab, implementing strategies to enhance their market share, order volume, and brand awareness on the online ordering platform.- Planning and executing weekly/monthly marketing campaigns to enhance App Opens.- Analysed restaurant-level and city-level data to derive insights to provide strategic recommendations for both the client accounts' and Zomato's growth.- Onboarded 100+ restaurants/logos along with planning their GTM strategies for impactful experience.- Drove revenue growth for Zomato by up-selling/cross-selling ads to clients, enhancing their promotional reach and maximising marketing impact.

Bengaluru, Karnataka, India

- Onboarded the first US - SMB advertisers on TikTok during product launch, helped in platform adoption, provided advertising consultation, retained them, and scaled the prototype towards a successful business model.- Communicated with clients to identify gaps, opportunities, understood user behavior, provided feedback and suggested solution to product team, improving user experience.- Conceptualized and created customised Ad Solutions to help advertisers build content strategies as well as ran A/B tests to iterate new ideas.- Responsible for day-to-day Digital Ad Operations including but not limited to generating UTM, implementing GTM pixel (TikTok & Shopify), quality check of landing pages & tracking parameters to track entire funnel & further optimise campaign deliverables.- Leading platform walkthroughs for boths Key, SMB accounts, and knowledge sharing sessions covering the campaign best practices across teams ensuring a smooth process throughout.

New Delhi, India

Master Of Business Administration - Mba, Marketing

Bcom - Bachelor Of Commerce