Monofloral honey is produced from the nectar of a single plant species, resulting in unique individual flavours, tastes and unrivalled health benefits. Each of our varieties comes from a single flower species grown in Europe. Acacia from the forests of Central and Eastern Europe. Linden and Sunflower from the fields of Moldova. Other than testing for quality, our honey is untouched by human hands. It is as raw as the hive intended, with the taste of every flower and landscape deep within. For DEUKES, sustainability is a way of life. We support local beekeepers in implementing environmentally friendly practices, all with the aim of ensuring a thriving bee population.

Mentoring 10 startups for launch their products to the market. Covering: Persona profile, market validation/fit, messaging and launch strategies.

Launched Moldova’s first mentoring and learning platform. 2000+ graduates and young professionals benefited from the programme and succeeded to find the best university courses, internships or jobs.– Organised events and implemented promotion campaign to grow the community on Facebook (12k followers,120 mentors in 23 countries). – Managed the development of platform MVP: scoped PRD, A/B tested hypothesis, market validation, UX design; lead a team of 5 developers. – In charge of various PPC campaigns on FB, IG, YT, LnI to promote several learning programmes as part of MentorMe Learning Hub – over 5mill in reach, 2000+ people have completed our courses, 240 of which where from unprivileged backgrounds who managed to get a job or enrolled into university after completing the course.– Developed over 100 partnerships with local authorities and business in Moldova to benefit from our mentorship services and identify placement opportunities for our graduates.– In 2022, MentorMe was awarded “The Youth Award” from the Ministry of Education of Moldova.

I am currently in charge of launching a premium D2C honey brand in Western European markets.– Conducted extensive market and consumer research to identify trends & product use to develop go-to-market strategies and launch the brand.– Managed creative agencies to develop brand identity including brand assets, packaging, brand messaging and defining the target market.– Set brand vision & strategy and built marketing plans for entering the new markets for digital and retail. – Grew e-comm by 30% and expanded within local national retail stores securing high-volume sales of packed honey.– Implemented 3 projects in collaboration with USAID and World Bank to support the development of international exports. – Managed the development of in-house CRM and product traceability system which fast-forwarded the preparation process for exports, improving time spent by 60% and generated 20% increase in annual order fulfilment.

– Developed educational campaigns on honey products and launched new lines in health stores/ supermarkets in Moldova, 40% increase in Rev.– 30% increase of sales through implementing various offline/online educational campaigns on honey products for three stores in Moldova. - Coordinating the buyer-supplier processes to secure long terms partnerships.– Organised and participated at national and international exhibitions to find new business opportunities.

Lead the digital transformation and pitched to C-suite new marketing strategies for three business services: Corporate Service, Rental, Repair.– Increased main website conversion for B2B enquiries +67% by developing new service pages and tested various user journeys resulting in better lead segmentation and conversion.– Optimised the rental website and increased CRO by 47%: tested various menu structures, enquiry forms, product categorisation, optimised product description and meta descriptions to improve SEO rankings and overall user experience.– Worked with various teams on cross platform promotions to increase service use among current and new customers +40% traffic to pages.– Acquired MQL leads through developing relevant content and testing various marketing activities PPC, email, social media, events. – average conversion 25%.– Collaborated with leading brands like Sony, Canon, Panasonic, Nikon to grow brand presence among various photography communities: organised new product launches, talks and exhibitions - 50-60% conversion at product launches.– Worked with key stakeholders to create a cycle of communications and promote B2B services through: print, online, road shows, demos, and other industry events.

Directed the rebranding process and lead the implementation of new digital marketing strategies of 5 sub-brands focusing on acquiring new customers and increasing retention.– Grew the community of creative entrepreneurs through developing resident brand stories, workshops and cultural events to connect with likeminded people - +30% new followers on SM.– Brand Partnerships: collaborated with leading brands like Mini, Rebel Yell, FGVegan, on various cultural events and brand partnerships.– Increased customer retention to 95% through launching loyalty programme and perks.– Organised key brand events with +100% increase in attendance YOY.– Restructured marketing department and bringing customer data/analytics driven approach to the business.– Project managed new website development, focusing on CRO and SEO: A/B tested various user journeys and lead forms - CRO +40%; first page on GSR after optimising page keywords and tagging. – Diversified and increased website traffic by 60% through paid and affiliate campaigns – new channel conversion 45%.– Increased waiting lists by 30% - through defining & executing various PPC and social media acquisition campaigns.– Launched content strategy across 12 social pages, blog and media coverage in workspace design and creative industries. Secured coverage in TimeOut, Wallpaper Magazine, Forbs Japan, The Evening Standard and Secret London.– Worked with agencies to develop marketing materials for various campaigns including: PR, sales materials, campaign visuals, videos, etc.– Along side IT team, researched, scoped and project managed the development and on-boarding on Drupal and SugarCRM.

Established the foundations of company’s lead-gen and digital marketing activity after the take over, focusing on building scalable lead-generation strategies and pitching to stakeholders at various investment stages. – Managed the rebranding and development of the new lead-gen website with primary objective for boosting conversions and SEO optimisation. – Increased website conversion CRO +30% through A/B testing various page structures and lead forms.– Regained top positions in SERP results over different key-words by building a new blog section and optimising tags, meta descriptions.– Produced various collaterals to support platform on-boarding process.– Boosted SQL conversions by 25% through developing an in-house lead ranking system in Salesforce CRM in conjunction with Lead Forensics and LinkedIn Sales Navigator.- Worked along top leaders from GE Capital, Santander, RBS, HSBC and Deutsche Bank to optimise SQL conversion - 20% increase in sales pipeline.– Developed multichannel acquisition campaigns involving A/B testing various PPC campaigns, geo-targeted ads, SM, email: av CTR of 27%.– Increased brand awareness and online presence after the rebranding (+200% LinkedIn followers in 2 years).– Event Management: organised events and exhibitions, and liaise with relevant agencies and external partners.– Developed brand partnerships with FCI, ACT, IFC, GTR and entered award contests for prod category.– Created digital and physical materials for online campaigns and events.– Managed PR and creative agencies: wrote project scopes, pitched and coordinated the execution process.– Managed 300k marketing and sales budget.

Initially hired to support customer relations for Russian market, my role evolved to support product and marketing teams to provide data analyses and insights on website optimisation to boost sales.– Assisted the Head of Customer Service in providing daily/weekly/monthly reports on internal performance and overall customer satisfaction. – Contributed to adapting the website to the Russian market.– Assisted marketing teams in analysing website traffic providing insights to the overall performance.– Supporting the roll-out of the new technology systems and integration of the brand after takeover.– Optimised content for product pages.– Engaged with customers on media platforms and worked with PR team to organise new season events.

Provided in-depth market research & advisory for various companies who participated in university’s business development programmes.– Identified key trends and patterns within the sector and measure their potential.– Provided comprehensive research into consumer acquisition and retention.– Developed customer communication platforms on which to successfully compete against main competition.– Delivered accurate recommendations and appropriate marketing strategies for further business development witch meets the main aims and objectives of the intended research.

– Responsible for brand promotion of: DC, Supra, Vans, Quiksilver, Krew – Managed photo-shoots and press releases for new collections – Provided CRM analyses on online customer behaviour and designed lead generation campaigns (Google Analytics).– Developed strategies and implemented multi-channel customer acquisition, segmentation and retention strategy which generated profit.– Used different tools to manage and capture consumer data across all touch points and channels– Responsible for online and offline brand promotion and communication strategy.– Maintained the website and social media content and engaged with customers on social platforms (Facebook, Instagram, Youtube)– Supported the organization team for events such as: Go Skate Day and Tricky wikiStreet JAM– Designed several event posters and Facebook image posts

– Organized national and international exhibitions– Produced media content and press releases for the events– Managed bookings and organised group trips for exhibitions and conferences,– Organised trade conferences, promotional events, festivals and international fairs: “Global Forum for Food and Agriculture 2011”-Germany; “ARGA 2011”- Slovenia; “AGRO” 2009, 2011- Romania, SIAL- France 2010. – Expanded client portfolio and sourced new potential partners – Negotiated future business partnerships and contracts.

– Creativity and sensitive perception of trends helped me to design styles for models in small advertising campaigns and personal photographer’s portfolio.– Assisted models at photo-shootings – Editing photo materials – Assisted in designing and planning commercial campaigns – Discovered and met consumers’ expectations for magazine advertisements, and personal photographers’ customers.

•Experienced the legal forms of indenting documents like: contracts, power of attorneys, applications, acknowledgments, testaments, etc. •Started an independent research on local legislation in order to provide a better service.•Promoted an accurate customer service for personal and new customers of Notary.