Teodora S. Email & Phone Number

Cluj-Napoca, Cj, Ro

Cluj, Romania

- Developed and executed marketing and cross-functional integration strategies & budget post-M&A to align acquired brand offerings with broader business objectives, ensuring strategic alignment and successful execution of integration plans.- Redefined value propositions for acquired brands to align with organisational strengths, ensuring market relevance and clear differentiation.- Optimised resource allocation during M&A integrations, prioritising initiatives that delivered the highest impact on market penetration and customer retention.- Planned and executed a high-profile merger event at the iconic Sydney Opera House, showcasing the integrated value of the merged brands through customer-centric messaging, cross-functional collaboration and strategic positioning.

Cluj-Napoca, Cluj, Romania

Cluj-Napoca, Cluj, Romania

Led and initiated comprehensive brand strategy initiatives, including coordinating brand research with external partners, launching a podcast and managing media relations, executing internal sales enablement surveys, and driving recognition through awards, all leveraging data-driven insights and cross-functional collaboration to align brand positioning with market and organisational goals.

Cluj-Napoca, Cluj, Romania

Managed content strategy and website operations, leading teams to optimise industry-focused content, success stories, and social media while overseeing platform management, budget allocation, partnerships, and the selection and implementation of a marketing automation tool, demonstrating strategic alignment, cross-functional collaboration and data-driven decision.

Cluj-Napoca, Cluj, Romania

Cluj-Napoca, Cluj, Romania

Cluj-Napoca, Cluj, Romania

Managed Endava's participation in the first business events, as well as the first series organised by the company for clients and prospects (Endava Executive Network):- Designed and executed event strategies aligned with organisational goals and audience needs.- Analysed attendee feedback to continuously improve our events experience and results.- Collaborated with cross-functional teams to deliver seamless and impactful event experiences.- Managed budgets and resources to ensure cost-effective delivery without compromising quality.- Solved logistical challenges and adapted to changing priorities to ensure successful event execution.- Developed targeted marketing campaigns to maximise engagement and attendance.

Cluj-Napoca, Cluj, Romania

- Defined and executed a strategic roadmap for MobOS, scaling it into Romania’s largest mobile conference by aligning offerings with attendee and industry needs. - Conducted a market analysis and user research to identify trending topics in mobile development, ensuring conference content met the evolving needs of a tech-savvy audience.- Led collaboration between cross-functional stakeholders, including sponsors and speakers, to deliver a high-impact conference experience.- Developed and executed a go-to-market strategy for MobOS, increasing attendee engagement by 30% year-over-year through targeted marketing and outreach initiatives.- Pioneered innovative conference formats and workshops, ensuring MobOS remained relevant and engaging in a rapidly evolving tech landscape.- Positioned MobOS as a premier mobile conference through effective branding and strategic partnerships, driving a 100% increase in sponsorship revenue over the years.- Provided strategic leadership as co-founder, prioritising initiatives that drove growth, increased sponsorship revenue, and positioned MobOS as a leader in the mobile development space.- Optimised resource allocation and managed budgets to ensure cost-effective delivery of high-quality event experiences.

Cluj County, Romania

Stockholm, Sweden

Cluj County, Romania

Cluj County, Romania

Cluj County, Romania

Cluj County, Romania

Events Organizing

Copenhagen Area, Denmark

Masters, International Business Management

Bachelor, The Economy Of Commerce, Tourism And Services