- Developed and executed marketing and cross-functional integration strategies & budget post-M&A to align acquired brand offerings with broader business objectives, ensuring strategic alignment and successful execution of integration plans.- Redefined value propositions for acquired brands to align with organisational strengths, ensuring market relevance and clear differentiation.- Optimised resource allocation during M&A integrations, prioritising initiatives that delivered the highest impact on market penetration and customer retention.- Planned and executed a high-profile merger event at the iconic Sydney Opera House, showcasing the integrated value of the merged brands through customer-centric messaging, cross-functional collaboration and strategic positioning.

Led and initiated comprehensive brand strategy initiatives, including coordinating brand research with external partners, launching a podcast and managing media relations, executing internal sales enablement surveys, and driving recognition through awards, all leveraging data-driven insights and cross-functional collaboration to align brand positioning with market and organisational goals.

Managed content strategy and website operations, leading teams to optimise industry-focused content, success stories, and social media while overseeing platform management, budget allocation, partnerships, and the selection and implementation of a marketing automation tool, demonstrating strategic alignment, cross-functional collaboration and data-driven decision.

Managed Endava's participation in the first business events, as well as the first series organised by the company for clients and prospects (Endava Executive Network):- Designed and executed event strategies aligned with organisational goals and audience needs.- Analysed attendee feedback to continuously improve our events experience and results.- Collaborated with cross-functional teams to deliver seamless and impactful event experiences.- Managed budgets and resources to ensure cost-effective delivery without compromising quality.- Solved logistical challenges and adapted to changing priorities to ensure successful event execution.- Developed targeted marketing campaigns to maximise engagement and attendance.

- Defined and executed a strategic roadmap for MobOS, scaling it into Romania’s largest mobile conference by aligning offerings with attendee and industry needs. - Conducted a market analysis and user research to identify trending topics in mobile development, ensuring conference content met the evolving needs of a tech-savvy audience.- Led collaboration between cross-functional stakeholders, including sponsors and speakers, to deliver a high-impact conference experience.- Developed and executed a go-to-market strategy for MobOS, increasing attendee engagement by 30% year-over-year through targeted marketing and outreach initiatives.- Pioneered innovative conference formats and workshops, ensuring MobOS remained relevant and engaging in a rapidly evolving tech landscape.- Positioned MobOS as a premier mobile conference through effective branding and strategic partnerships, driving a 100% increase in sponsorship revenue over the years.- Provided strategic leadership as co-founder, prioritising initiatives that drove growth, increased sponsorship revenue, and positioned MobOS as a leader in the mobile development space.- Optimised resource allocation and managed budgets to ensure cost-effective delivery of high-quality event experiences.

Events Organizing