Responsible for KICKS Commercial Marketing Plan and Media Offer. Commercial planning and execution of Campaigns, new brand and product launches, pre-launches, marketing activations of exclusivities and Inhouse Brands (private labels). Media Offer, constant developed, with a mix of exposure in digital and social media channels, Kicks Magazine, exposure and activities in-store, and external media. Managing all KICKS markets; Sweden, Norway and Finland. Leading a team of direct reporting employees in a cross functional context.

Analysis, strategy, development and implementation of brand initiatives based on business objectives and brand strategies to ensure the desired positioning and continuous market leadership for ICA. Supporting digital development projects and conceptualisations, e-commerce and new businesses from a branding perspective, also internationally. Responsible for ICA and Rimi Baltic’s brand portfolio and ICA’s domain strategy and management. Development of agency strategy and procurement of agencies. Budget responsibility.

Responsible for ICA’s service company operations for the “Tack” lotteries for the organisation “Vi kan mer”, a lottery from which the surplus is donated to The Swedish Cancer Society and Swedish Red Cross. The operation included running and developing the lotteries, as well as supplying services pertaining to the lotteries. An overall responsibility including budget and outcome (P&L), and strategic and operative responsibility for all parts of the business, such as marketing, products and sales, IT (functional owner for IT-systems), retailer issues and contractual relations. Responsible for a staff of four and in addition, several employees organisationally linked to other business areas. Reported to the board of the organisation “Vi kan mer”, to ICA Sweden, the ICA Group and “ICA-handlarnas Förbund” management teams as well as The Swedish Gambling Authority. Unfortunately the decision was made to discontinue the lotteries shortly after my entrance. I was responsible for the business throughout the dismantling up until the final report. During this period I further developed skills in operations management and creating financial control in a business, as well as leading employees through a change process.

A team leader role with the responsibility to oversee ICA’s marketing and communications plan. Responsible for planning the work and budgeting, as well as leading and coaching the department’s project managers. The responsibility included both digital and analogue communication, as well as the company’s own editorial channels and social media, customer relationship management (CRM), loyalty programs and media buying, public relations and influencer marketing. Responsible for ensuring the strategic and creative peak and direction in communication and communication concepts, relevance in media range, as well as strategic development of ICA’s television concept with “Stig & Co”. The role also included being responsible for business development and change management. During this period we carried out a big restructuring of the marketing department which resulted in a more insight-based and agile work method. I was the force behind the development of new processes linked to both planning of the work and to the operational implementation for the marketing department including the in-house agency. In the role I was part of the marketing communication’s management group and ICA’s operative marketing management group.

Project management for strategic and tactical campaigns within the boundaries of ICA’s marketing and communications plan, as well as communications concepts. The responsibilities of the role included leading large cross-functional project groups within ICA and the in-house agency, as well as leading work efforts towards advertising agencies, media agencies and public relations agencies. For instance, I was the leading force behind the development and implementation of ICA’s marketing concept, which is still used today, and was responsible for several charity campaigns in aid of for example The Swedish Cancer Society, Swedish Red Cross, World Wide Fund for Nature (WWF) and World Childhood Foundation. For example, under my leadership of The Swedish Cancer Society’s Pink Ribbon campaign at ICA in 2015, which included being responsible for the analysis, strategy and execution, ICA managed to successfully develop its collection methods, communication and execution, and to raise the collection results from SEK 27 million the previous year to SEK 42 million . During this period, I also worked partly with developing communications efforts for ICA’s e-commerce as a project manager at ICA’s in-house agency. I also had budget responsibility.

Managing format and concept development projects focusing on store experience and customer communication. The projects encompassed all phases of the project, from analysis and preliminary study to execution and follow-up, and were carried out in cross-functional project groups which required leadership, planning and coordination over function lines. I also had budget responsibility.

Responsible for supporting the organisation’s leading business functions in strategic communications issues by developing strategic and tactical communications plans, internal communications campaigns, ambassador programs and functioning as a sounding board for the organisation’s communicators.

Responsible for developing and managing internal communications within the business line ICA Supermarket, which at the time had approximately 450 stores nationwide, in a new departmental role. Responsible for information channels, such as intranets and weekly letters, and for supporting the management team and business line with communications issues in a consultative and operative role. I was also one of the members on the management team for the business line.

In charge of customer relations in regards to ICA-stores and customers within the ICA organisation at ICA’s in-house agency. Responsible for developing and nurturing strong customer relations, assuring profitability and customer satisfaction, as well as planning and managing the creative work at the agency and securing the quality of the assignments. The assignments involved everything from direct advertising and signage to digital and analogue advertising material and national campaigns.

Assisted the agency’s public relations consultants and project managers with tasks such as research work, business intelligence, generating ideas, writing, coordinating press conferences and other events.

Assisted the agency’s public relations consultants and project leaders with tasks such as research work, competitive intelligence, generating ideas and smaller writing jobs