Achievement-driven professional with rich & qualitative experience of over 18 years in Channel Sales, Buying and Visual Merchandising Devised buying strategies basis the historical sales and planned growth, thereby ensuring products were available throughout the year without any gap for the storesExtensive experience in coordinating & assigning materials management tasks, including placing orders with the vendors, managing DOH and reducing Ageing InventoryFormulated & implemented business plan for the region for target & goal setting, merchandising planning, marketing budget, P&L accountability, KPI’s, new business development and so onAdministered Office and School Supplies Category and achieved remarkable growth in the same Played a key role in generating sales in 3 key segments – Resellers, Office & Institutions and HoReCa (Hotel, Restaurant and Caterers)Rich & qualitative experience in Channel Sales Management, Distribution Expansion, Buying – Managing Category (achieving Top and Bottom Line) and Product DevelopmentLiaised with Sales Team to achieve sales targetAttained “Best Merchant” Award in 2015; grew category mix from 1%to 2.25% of format salesPromoted newly launched products across the region and ensured new launches were listed by the partnersExpertise in formulating and benchmarking functional best practices, competency profiling and mapping processes to focus on development of capabilities to meet goalsA keen planner with a track record of developing operational policies/ norms, systems & controls, motivational schemes and customer service standards

• The job involved formulating & implementing business development strategy in Office Supplies & Furniture Category for Best Price – Cash & Carry Stores. • Responsibility of achieving top line and bottom line for the categories assigned.• Selection of right merchandise at right price, negotiating with Vendors, item count discipline, planogram and end cap planning, forecasting, inventory control and event management.• Revenue generation through Space Selling.• Generate sales in 3 segments of the business – Resellers, Office & Institutions and HoReCa (Hotel, Restaurant and Caterers).

 Taking necessary steps to enhance sales and maximize profits in the assigned territory. Handling CFA operations and ensuring cost effective logistic operations and seamless materials movement to ascertain sufficient inventory levels at each sales outlet/ distribution channel. Identifying and networking with financially strong and reliable distribution channel to facilitate more effective market penetration and reach. Strengthening relations with the existing clients and exploring new market segments. Associating with channel partners (retailers & distributors) and assisting them in maximizing the Return on Investments.  Designing & implementing marketing activities for promotion of products & thereby enhancing brand visibility/ coverage & reach. Leading, mentoring and monitoring the performance of team members to ensure efficiency in process operations and meeting of individual & group targets. Reviewing & interpreting the competition & market information to fine tune the marketing strategies.

 Preparing periodic sales & marketing plans (primary & secondary) in accordance with macro plans of the company and achieving the same. Associating channel partners (retailers & distributors) and assisting them in maximizing the ROI. Leading & mentoring the frontline sales team (Territory Sales Incharge) to deliver quality services in market.