Responsible for the conceptual development, direction and delivery of visual designApplied conceptual thinking to create digital services across multiple platforms, bringing together user needs, business goals and technical realitiesDeveloped social and digital concepts, inclusive of the definition of customer needs, task analyses, and the creation of storyboards, scenarios, user flows and use casesProvided design-led support and expertise to clients through the integration of strategy and storytelling to create digital assets

Translated client business requirements, user needs or technical requirements into designs that were visually enticing, easy to use, and emotionally engaging.Worked within brand guidelines to create layouts that reinforced a brand’s style or voice through its visual touchpoints.Optimised assets for different devices — tablet, mobile and web, keeping user experience at the forefront of design.Juggled multiple projects while effectively managing timelines and expectations.