Leading Business operations for the iConcept group. Establishing a work culture of accountability to drive business goals and operational excellence. Driving initiatives to improve and optimise staffing and their morale. Leading strategic negotiations to grow business & profitability. Working on process improvement initiatives to refine SOP’s. Focussing & guiding Marketing initiatives with Marketing Maestro’s & agencies

• Developed and implemented new Marketing and Sales plan with the team and strategy to grow business at the consistent rate.• Successfully leading Pan India sales with double digit growth in business with improved profitability.• Reviewed constantly the customer and sales team feedback and then suggested ways to improve the processes and product quality to further enhance the overall satisfaction level among all stakeholders.• Ensured to grow the new client base and vendor base (National & International) for the organization to fulfill the increased demand and business opportunities.• Redesigned the indent process for Sales and Purchase team to achieve higher satisfaction level by involving Business Analytics and Marketing team.• Designing and updating pan India stores Visual Merchandise week on week.

• Leading the process of forecasting with Pan India stores on weekly basis.• Analysing Sales and Customer lead trends and there by validating the Forecasts and Purchase Targets to category team.• Driving the weekly Sales and Operations, reviewing it to arrive at the targeted Sales & Purchase volumes and Sale prices.• Liasioning with Internal team and External stake holders (Vendors, Retailers and National Distributors) to obtain inputs for Sales and its Operations planning.• Providing necessary inputs to Sales, Marketing, Category and Finance team to help them formulate strategies.• Providing inputs for Budgeting and tracking store-level sales company-wide to manage company’s P&L.• Managing company’s healthy Cash-flow.

• I efficiently guided and trained team strength of 15 (3 Managers and Sales Staff) for retail and Institutional/corporate sales on products, services, promotions and customer management.• Successfully managed to analyse and strategize the market trends, researching and analysing sales options and identify new business opportunities.• Established year over year growth by executing Employee Development Program (EDP), which utilized results to create new benchmark criteria for continued success and there by managed to develop/promote people to take new store responsibility. • Successfully planned and initiated various marketing activities for deeper penetration of market and taking required actions to address underperforming store.• Conduct monthly and annual performance reviews for all sales staff and reportee managers within department to ensure efficiency in process operations.• Successfully networked with financially strong and reliable channel partners resulting in deeper and improved market penetration.• Managed the professional development and productivity of all members by motivating, inspiring, coaching and challenging staff and developed effective working relationships with peers, executives and clients.• Involved in the setting of sales and financial targets.• Oversee each business front (retail and Institutional/Corporate sales) and monitor and report on performance.• Comprehending, interpreting and analyzing sales figures.• Arranging and chairing team meetings to discuss strategy.• Mediating and resolving disputes between customers or suppliers and the company.

• Acting as a mentor to the team and ensuring the set targets are achieved (Sales and others)• Responsible for maintaining all business reports with proper upkeep of stores in region• Developing the manpower for taking bigger responsibilities in future• Responsible for maintaining organizational standards and high quality service deliverables• Initiating training programmes for the new comers• Detailed needs assessment of clients and consultancy, thereby suggesting an audio solution to them• Pro-active participation in the Trade Fairs, Exhibitions and Hotel Events across various cities to increase the market penetration

Customer engagement and mediating their grievances with Bank. Achieving Bank targets and its daily reporting to HO.