-Heading overall Acquisition for Rummy, Poker, Fantasy & other 20+ games through various and different platforms like Facebook, Instagram, Google Ads, Affiliate Marketing, Native Ads, SMS Marketing, Influencer Marketing, YouTube, etc.-Heading the branding aspects of the company, celebrity management, planning, execution & reporting-Driving retention aspects of the users in terms of increasing the overall ROI of the campaigns through CleverTap.-Taking out the maximum capabilities of Appsflyer (MMP) to run in-house and out-house marketing campaigns for tracking.-Driving the SEO strategies to get the maximum visibility of the brand in terms of organic growth.-Driving strategies for Performance Marketing through social media platforms, Google Ads, Native Ads, Affiliate marketing, SMS campaigns, Email marketing, etc.-Driving Brand Awareness by using maximum media platforms. -Executing the above strategies to get the maximum outputs in terms of numbers, conversions, ROI as per the targets set.-Prepare daily, weekly, monthly, quarterly and yearly reports to showcase the overall growth from the numbers driven by marketing team.-Handling a team of 10-12 people having expertise in Social Media Marketing, SEO, retention, graphic designers, etc.-Inter department communication - Tech, Product, CRM, Innovation, etc.

*Driving strategies for Performance Marketing over Facebook, Instagram paid & organic campaigns, Google Ads.* Executing the above strategies to get the maximum outputs in terms of numbers, conversions, ROI. * Media Planning & Media Buying over various platforms to diversify the monthly, quarterly, half yearly & yearly budget.*Creating end-to-end campaigns over various paid platforms like Facebook, Instagram, Google Ads & native platforms.* Day-to-day optimization of the campaigns on various platforms to get the desired output.* Preparing weekly and monthly reports for clients to highlight the achievements.

- Driving strategies for Performance Marketing over social media platforms, Google Ads, Native Ads, Affiliate marketing, SMS campaigns, Email marketing, etc.- Executing the above strategies to get the maximum outputs in terms of numbers, conversions, ROI as per the clients’ need. - Media Planning & media buying over various platforms to diversify the monthly budget of 25+ Lac.- Creating end-to-end campaigns over various platforms like Facebook, Instagram, Google Ads, Taboola, Outbrain, MGID, Hotstar, SMS campaigns, Email marketing, etc.- Day-to-day optimization of the campaigns on various platforms to get the desired output.- Preparing weekly and monthly reports for clients to highlight the achievements.

- Strategies for Search Engine Marketing (SEM), Google Ads, Display Advertising, etc.- Creating end-to-end campaigns on Facebook, Instagram, LinkedIn, Twitter, Pinterest & Tumblr.- Looking out all Paid media for Lead Generation, awareness, website traffic & online sales.- Running campaigns on all types of targeting available on Paid Social media platforms.- Sales through campaigns on social platforms by taking insights from audience targeting.- Social Media analytics & Google Analytics.- Responsibility for planning and budgetary control of all social media paid campaigns.- Paid Email Marketing campaigns: in-house & outsource both.- Devising strategies to drive online traffic to the client’s and own company website,- Tracking conversion rates and making improvements to the company & client’s website,- Improving the usability, design, content and conversion of the company & client’s website- Evaluating customer research, market conditions and competitor data.

• Responsible for ideation & execution of display Campaign which includes getting brief from the agency & Client, coordinating with client / Agency for Creative delivery, coordinating with Creative Team for fixing qc issues, giving brief to the Ops Team for starting the Campaign, monitoring the delivery, maintaining the report & consumption of assigned inventory before end date.• Communicating with key clients (broker & builder segment), Media Agencies, senior management, vendors, and internal departments to coordinate overall sales & marketing efforts.• Sound Knowledge in Ad server ( Atlas Media Console, Zedo & Mediamind ) & optimizing Digital Campaigns• Generating and increasing Ad-volumes of potential Clients.