- Executes on local and global paid media strategy and establishes priorities and tactics forachieving plan.- Builds and optimizes keywords lists with a continuous test and learn practice to deliver a strongROI.- Conduct lectures and development programs as per the batch schedule.- Plan and execute all web, SEO/SEM, marketing database, email, social media and displayadvertising campaigns.- Give written assignments to students and ensure completion of the same.- Develop & maintain SEO guidelines & training.- Managing web content and rationalize, optimize, and oversee the structure and content ofregional and global websites.- Ensure that students deliver timely presentations/synopsis, read articles in order to enhancetheir communication skills.- Plan, execute, and measure experiments and conversion tests.- Implementing long-term organizational strategies to improve sales.- Work in collaboration with designers to improvise on the existing websites design and developnew websites, revamp online marketing material and email marketing campaigns.- Evaluating customer research, market conditions and competitor data

• Work on marketing activities and with marketing staff of other entities to ensure high performance, service-oriented work environment that supports achieving objectives, values and strategic plan.• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.• Conceptualizing and managing all digital marketing campaigns and be on the lookout for innovative customer acquisition and branding opportunities• Develop & maintain enterprise-level SEO guidelines & training.• Managing web content and rationalize, optimize, and oversee the structure and content of regional and global websites.• Building brand awareness and visibility through online press releases, social media including industry specific articles on blogs and other relevant mediums• Plan, execute, and measure experiments and conversion tests. • Implementing long-term organizational strategies to improve sales.• Work in collaboration with designers to improvise on the existing websites design and develop new websites, revamp online marketing material and email marketing campaigns• Plan, execute, and measure experiments and conversion tests.• Evaluating customer research, market conditions and competitor data• Following up new business opportunities and setting up meetings.• Collaborate with agencies and other vendor partners.

• Managed E-commerce development and online marketing.• Develop & present SEO best practices and strategy for web search, social media, viral marketing, images and video for our various sites and blogs.• Managing web content and rationalize, optimize, and oversee the structure and content of regional and global websites.• Building brand awareness and visibility through online press releases, social media including industry specific articles on blogs and other relevant mediums.• Conceptualizing and managing all digital marketing campaigns and be on the lookout for innovative customer acquisition and branding opportunities• Creating business proposals and effective pricing decisions for various services Planning and implementing innovative campaigns• Implemented long-term organizational strategies to improve sales.• Planning and creation of presentations.• Monthly online sales reports.• Develop & maintain enterprise-level SEO guidelines & training.• Following up new business opportunities and setting up meetings.

• Managed a team of online marketing executives to achieve and raise the bar of client excellence for Indian as well as International clients.• Media Planning & implementation by identifying and recommending appropriate online marketing strategies through thorough analysis of the client’s business model so as to maximize ROI in the online channel.• Active participation & research while monitoring other marketing channels of clients apart from SEO, for example Social Media, Mobile Media & New media.• Conducted detailed website audits – On Page, Off Page & Technical.• Comprehensive keyword research using various tools, metrics & experience.• Set keyword ranking & traffic targets for clients to the team.• Planned & strategized the online marketing strategy execution, meeting the required deadlines of the team.• Monitored, tracked & reported on web metrics with trend analysis & key inputs.• Conceptualizing the training program for new recruits and developing their skills for effective management of all accounts.• Assisting the sales team in projecting volumes for setting realistic goals & Plan of Action.• Spearheaded the growth of multinational B2B clients based in USA & UK.

• I learned all the fundamentals of Online Marketing.• Driving operational, visual and customer service standards in store.• Creating business proposals and effective pricing decisions for various services Planning and implementing innovative campaigns• Completed all administrative tasks and updated records.• Managing web content and rationalize, optimize, and oversee the structure and content of regional and global websites.• Team Leader of the SEO Department.• Used to call clients personally to understand their requirements to get feedback of work.• Effectively resolved complaints of clients.• Planned marketing strategies.