Worked on the concepts/technology/tools involved in the project including Responsys, SFMC and made the best use of it.Creating Emails & Templates in Content Builder.Creating Dynamic Email Templates in Content Builder.Creating User-Initiated Email (Send Email Activity – Automation Studio) for one-time send and later used in Automations send configuration.Writing AMP Script Personalization code in emails.Create lists or data extensions to store subscriber’s data and to segment subscribers. Using groups and data filters to further segment subscribers.Creating the A/B test sends using subject lines, preheader & content blocks.Creating Automation Activities (Filter Activity, Send Email Activity, import, File transfer, Data extract).Creating Scheduled & File drop Automations.Creating File Locations for File Drop Automations.Created a journey that runs for 30 days by using Decision split, Engagement Split, Exit Criteria & GoalCreated a journey using Data extension & salesforce data entry sources.Created a Journey with Wait activity, Different split activities & join the activity.