A employee of Macleods Pharmaceuticals Ltd, Cardio Diabetic (Procare AHT) division. Played a important role in launch of New division Procare HD.Handling brands of Molecule like Acenocoumarol, Carbimazole, Rosuvastatin.Past - CMEs on AcenocoumarolHandling sample/print dispatch, cycle meeting, Training, ORG data, RX IMS data & Internal data.

A employee of Macleods Pharmaceuticals Ltd, Cardio Diabetic (Procare AHT) divisionDesigning marketing strategies for the brands allocated within the cardio diabetic segment to increase & retain the market share and prescription for the brands and follow-up for the same with the field force.Analysis of the ORG & RX IMS data and internal sales performance and plan the strategies accordingly.Conducting cycle meeting to analyze the implementation of the strategy and to brief about the upcoming marketing plans for the brands.Designing & conceptualization of the brands through Visual Aid, LBL’s, Reminder Cards, & other marketing promotional campaigns & strategies. Review and analyze product portfolio gaps, identify the right fit product with a focus on incremental market share, sales and profits.Preparation of brand plan, as well as assisted in brand plan of major focused brands in terms of growth, to increase the market share and rank of the brand.Ensure the brand growth by maximizing the utilization of the available resources & maintaining the E/S ratio of the brand.Managing brand files (Updating, Tracking, Analyzing and Acting on it).

A employee of Macleods Pharmaceuticals Ltd, Cardio Diabetic (Procare AHT) division

Worked on few products in terms of activities & campaigns to increase the market share of particular brand in cardio diabetic segment.Executed all marketing campaigns & strategies in coordination with field managers. Prepared promotional inputs.Designed & Conceptualized folder inserts for the brands. Conducted training for newly joined and refresher program for field force. Analyzed brand perception of both internal & external customers during field work.Addressed doctor’s product related queries personally and electronically. Analysis of the ORG IMS and SMSRC data to understand the market growth, brand position and the prescription habit of the customers.

Territory planning, identification of precise set of target customers, to implement and follow marketing strategies of the company.To promote pharmaceutical products like Antibiotics,Cough Syrup, Antispasmodic, Antiulcer, NSAID, Steroid, Antiviral, VAM, Antiemetic to doctors, chemists & stockist. Monitor distributors on weekly basis, to make stocks available at chemists and stockist to cater to demand, to achieve sales target through sales and collections